Entrepreneur

Business Plan
MAE Julema Rodriguez Rodriguez
FACPyA
Negocios Internacionales

1. Presentation & Organization:
1.1Cover Page
1.2Table of Contents

2. Executive Summary
2.1ElevatorPitch
2.2Current Business Structure
2.3How to Close Your Introduction or Executive Summary

3. Sales & Market Potential
3.1Products and Services
3.1.1 Description
3.1.2Problem Solved or Unmet Need Filled
3.1.3 Unique Selling Proposition
3.1.4 Other Differentiators
3.2 The Market
3 .2.1 Description of the Market
3.2.1.1 Growth Ratesand Key Trends
3.2.1.2 Target Market (Including Location, if Retail)
3.2.1.3 Size of Target Market
3.2.1.4 Target Industries
3.2.1.4 Competition3.2.1.4.1 Direct Competitors
3.2.1.4.2Indirect Competitors
3.3 Sales and Marketing Plan
3.3.1 Marketing Budget
3.3.2 How Customers Will Find Out About Your Business
3.3.3 WhoWill Sell
3.3.4 Pricing
3.3.5 Sales Forecast / How Fast Will the Sales Come
3.3.6 Evidence to Support these Projections

4. Management Team and Operating Plan
4.1Management Team
4.1.1Founders and Key Employees
4.1.2 Professional Advisors
4.1.3 Hiring Plan

4.2 Go-To-Market Plan
4.2.1 Current Capabilities
4.2.2 Prioritized Immediate Opportunities
4.2.3 Go toMarket Goals
4.2.4 When
4.2.5 Expected Results
4.3 Operating Plan
4.3.1 Headcount
4.3.2 Facilities and Equipment to Meet Sales Projections
4.3.3 Critical Requirements
4.3.4Confirmation that the Operating Plan Supports Go to Market Plan
4.4 SWOT Analysis (Strengths, Weaknesses, Opportunities, Threats)
• Internal Strengths
• Internal Weaknesses
• Outside Opportunities
•Outside Threats

5. Financial Information
5.1 Financial Projections - Overview
5.2 Income Statement
5.3 Cash Flow
5.4 Balance Sheet
5.5 Capitalization and Use of Funds...