Estadísticas turismo
Páginas: 6 (1313 palabras)
Publicado: 27 de septiembre de 2010
ESTUDIO DEL PANORAMA HOTELERO DE MÉXICO PARA JUNIO DE 2010, COMPARADO CON JUNIO DE 2009
COMPORTAMIENTO OPERACIONAL JUNIO
COMPORTAMIENTO OPERACIONAL JUNIO AÑO A LA FECHA
San Diego, California 858-558-4488 goodwin1@san.rr.com
PORCENTAJE DE OCUPACIÓN
TARIFA PROMEDIO (pesos)
REVPAR
(pesos)
PORCENTAJE DE OCUPACIÓN
TARIFA PROMEDIO (pesos)
REVPAR (pesos)
2010
2009% VAR
2010
2009
% VAR
2010
2009
% VAR
2010
2009
% VAR
2010
2009
% VAR
2010
2009
% VAR
TOTAL MÉXICO
53.8%
47.3%
13.7%
$1,187.00
$1,093.00
8.6%
$638.61
$516.99
23.5%
55.6%
49.6%
12.1%
$1,510.00
$1,510.00
0.0%
$839.56
$748.96
12.1%
SEGMENTOS DE MERCADO Destinos Integral. Planeados PlayasTradicionales Grandes Ciudades Ciudades Turísticas del Interior Ciudades Fronterizas 54.8% 50.2% 56.1% 54.8% 56.2% 44.2% 44.5% 49.5% 48.3% 58.9% 24.0% 12.8% 13.3% 13.5% -4.6% $1,254.00 $1,282.00 $1,271.00 $967.00 $778.00 $1,067.00 $1,222.00 $1,186.00 $898.00 $778.00 17.5% 4.9% 7.2% 7.7% 0.0% $687.19 $643.56 $713.03 $529.92 $437.24 $471.61 $543.79 $587.07 $433.73 $458.24 45.7% 18.3% 21.5% 22.2% -4.6% 60.0%56.3% 54.5% 53.3% 52.4% 56.4% 53.3% 45.9% 44.7% 48.6% 6.4% 5.6% 18.7% 19.2% 7.8% $1,491.00 $1,596.00 $1,259.00 $929.00 $777.00 $1,800.00 $1,944.00 $1,316.00 $936.00 $821.00 -17.2% -17.9% -4.3% -0.7% -5.4% $894.60 $898.55 $686.16 $792.00 $407.15 $1,015.20 $1,036.15 $604.04 $820.00 $399.01 -11.9% -13.3% 13.6% -3.4% 2.0%
SEGMENTOS POR CATEGORIA Cuatro Estrellas Cinco Estrellas Gran Turismo 54.5%54.3% 50.5% 51.1% 48.8% 37.7% 6.7% 11.3% 34.0% $1,011.00 $1,056.00 $1,703.00 $906.00 $980.00 $1,658.00 11.6% 7.8% 2.7% $551.00 $573.41 $860.02 $462.97 $478.24 $625.07 19.0% 19.9% 37.6% 55.1% 56.8% 56.2% 48.5% 52.0% 50.4% 13.6% 9.2% 11.5% $1,107.00 $1,162.00 $2,076.00 $1,146.00 $1,311.00 $2,710.00 -3.4% -11.4% -23.4% $609.96 $660.02 $1,166.71 $555.81 $681.72 $1,365.84 9.7% -3.2% -14.6%
CIUDADESPRINCIPALES Cancún Cozumel Puerto Vallarta Otras Playas Tradicionales Cd. de Mexico/Reforma-Chapultepec Cd. de Mexico/Otros Hoteles Guadalajara Monterrey Otras Ciudades del Interior Baja Sur (Los Cabos) 55.7% 40.0% 51.3% 57.1% 58.6% 59.7% 55.4% 49.7% 55.5% 42.8% 41.8% 36.5% 45.2% 48.6% 45.8% 52.6% 47.0% 52.2% 49.3% 39.1% 33.3% 9.6% 13.5% 17.5% 27.9% 13.5% 17.9% -4.8% 12.6% 9.5% $1,349.00 $1,534.00$854.00 $1,192.00 $1,578.00 $1,295.00 $1,021.00 $943.00 $922.00 $2,453.00 $1,160.00 $1,757.00 $830.00 $1,144.00 $1,596.00 $1,105.00 $993.00 $898.00 $903.00 $2,130.00 16.3% -12.7% 2.9% 4.2% -1.1% 17.2% 2.8% 5.0% 2.1% 15.2% $751.39 $613.60 $438.10 $680.63 $924.71 $773.12 $565.63 $468.67 $511.71 $1,049.88 $484.88 $641.31 $375.16 $555.98 $730.97 $581.23 $466.71 $468.76 $445.18 $832.83 55.0% -4.3%16.8% 22.4% 26.5% 33.0% 21.2% 0.0% 14.9% 26.1% 60.0% 49.6% 57.7% 62.5% 55.6% 56.9% 56.8% 49.9% 53.9% 50.6% 54.8% 48.3% 53.0% 58.4% 43.4% 47.6% 47.3% 46.8% 43.3% 50.2% 9.5% 2.7% 8.9% 7.0% 28.1% 19.5% 20.1% 6.6% 24.5% 0.8% $1,597.00 $1,753.00 $1,075.00 $1,560.00 $1,566.00 $1,326.00 $1,062.00 $903.00 $927.00 $2,637.00 $1,984.00 $2,139.00 $1,411.00 $1,840.00 $1,769.00 $1,280.00 $1,104.00 $937.00 $953.00$3,619.00 -19.5% -18.0% -23.8% -15.2% -11.5% 3.6% -3.8% -3.6% -2.7% -27.1% $958.20 $869.49 $620.28 $975.00 $870.70 $754.49 $603.22 $450.60 $499.65 $1,334.32 $1,087.23 $1,033.14 $747.83 $1,074.56 $767.75 $609.28 $522.19 $438.52 $412.65 $1,816.74 -11.9% -15.8% -17.1% -9.3% 13.4% 23.8% 15.5% 2.8% 21.1% -26.6%
TIPO DE CAMBIO PESO - DÓLAR
$12.73
$13.70
$12.68
$13.86
Fuente: SmithTravel Research & Goodwin & Associates
2010 2009
PORCENTAJE DE OCUPACION SEGMENTOS DE MERCADO JUNIO 2010 - 2009
2010 2009
TARIFA DIARIA PROMEDIO (pesos) SEGMENTOS DE MERCADO JUNIO 2010 - 2009
2010 2009
"REVPAR" (pesos) SEGMENTOS DE MERCADO JUNIO 2010 - 2009
$1,500.0 100.0% $1,400.0 90.0% $900.00 $1,300.0 80.0% $1,200.0 70.0% 58.9% 60.0% 54.8% 50.2% 50.0% 44.2% 44.5% $900.0 40.0%...
COMPORTAMIENTO OPERACIONAL JUNIO
COMPORTAMIENTO OPERACIONAL JUNIO AÑO A LA FECHA
San Diego, California 858-558-4488 goodwin1@san.rr.com
PORCENTAJE DE OCUPACIÓN
TARIFA PROMEDIO (pesos)
REVPAR
(pesos)
PORCENTAJE DE OCUPACIÓN
TARIFA PROMEDIO (pesos)
REVPAR (pesos)
2010
2009% VAR
2010
2009
% VAR
2010
2009
% VAR
2010
2009
% VAR
2010
2009
% VAR
2010
2009
% VAR
TOTAL MÉXICO
53.8%
47.3%
13.7%
$1,187.00
$1,093.00
8.6%
$638.61
$516.99
23.5%
55.6%
49.6%
12.1%
$1,510.00
$1,510.00
0.0%
$839.56
$748.96
12.1%
SEGMENTOS DE MERCADO Destinos Integral. Planeados PlayasTradicionales Grandes Ciudades Ciudades Turísticas del Interior Ciudades Fronterizas 54.8% 50.2% 56.1% 54.8% 56.2% 44.2% 44.5% 49.5% 48.3% 58.9% 24.0% 12.8% 13.3% 13.5% -4.6% $1,254.00 $1,282.00 $1,271.00 $967.00 $778.00 $1,067.00 $1,222.00 $1,186.00 $898.00 $778.00 17.5% 4.9% 7.2% 7.7% 0.0% $687.19 $643.56 $713.03 $529.92 $437.24 $471.61 $543.79 $587.07 $433.73 $458.24 45.7% 18.3% 21.5% 22.2% -4.6% 60.0%56.3% 54.5% 53.3% 52.4% 56.4% 53.3% 45.9% 44.7% 48.6% 6.4% 5.6% 18.7% 19.2% 7.8% $1,491.00 $1,596.00 $1,259.00 $929.00 $777.00 $1,800.00 $1,944.00 $1,316.00 $936.00 $821.00 -17.2% -17.9% -4.3% -0.7% -5.4% $894.60 $898.55 $686.16 $792.00 $407.15 $1,015.20 $1,036.15 $604.04 $820.00 $399.01 -11.9% -13.3% 13.6% -3.4% 2.0%
SEGMENTOS POR CATEGORIA Cuatro Estrellas Cinco Estrellas Gran Turismo 54.5%54.3% 50.5% 51.1% 48.8% 37.7% 6.7% 11.3% 34.0% $1,011.00 $1,056.00 $1,703.00 $906.00 $980.00 $1,658.00 11.6% 7.8% 2.7% $551.00 $573.41 $860.02 $462.97 $478.24 $625.07 19.0% 19.9% 37.6% 55.1% 56.8% 56.2% 48.5% 52.0% 50.4% 13.6% 9.2% 11.5% $1,107.00 $1,162.00 $2,076.00 $1,146.00 $1,311.00 $2,710.00 -3.4% -11.4% -23.4% $609.96 $660.02 $1,166.71 $555.81 $681.72 $1,365.84 9.7% -3.2% -14.6%
CIUDADESPRINCIPALES Cancún Cozumel Puerto Vallarta Otras Playas Tradicionales Cd. de Mexico/Reforma-Chapultepec Cd. de Mexico/Otros Hoteles Guadalajara Monterrey Otras Ciudades del Interior Baja Sur (Los Cabos) 55.7% 40.0% 51.3% 57.1% 58.6% 59.7% 55.4% 49.7% 55.5% 42.8% 41.8% 36.5% 45.2% 48.6% 45.8% 52.6% 47.0% 52.2% 49.3% 39.1% 33.3% 9.6% 13.5% 17.5% 27.9% 13.5% 17.9% -4.8% 12.6% 9.5% $1,349.00 $1,534.00$854.00 $1,192.00 $1,578.00 $1,295.00 $1,021.00 $943.00 $922.00 $2,453.00 $1,160.00 $1,757.00 $830.00 $1,144.00 $1,596.00 $1,105.00 $993.00 $898.00 $903.00 $2,130.00 16.3% -12.7% 2.9% 4.2% -1.1% 17.2% 2.8% 5.0% 2.1% 15.2% $751.39 $613.60 $438.10 $680.63 $924.71 $773.12 $565.63 $468.67 $511.71 $1,049.88 $484.88 $641.31 $375.16 $555.98 $730.97 $581.23 $466.71 $468.76 $445.18 $832.83 55.0% -4.3%16.8% 22.4% 26.5% 33.0% 21.2% 0.0% 14.9% 26.1% 60.0% 49.6% 57.7% 62.5% 55.6% 56.9% 56.8% 49.9% 53.9% 50.6% 54.8% 48.3% 53.0% 58.4% 43.4% 47.6% 47.3% 46.8% 43.3% 50.2% 9.5% 2.7% 8.9% 7.0% 28.1% 19.5% 20.1% 6.6% 24.5% 0.8% $1,597.00 $1,753.00 $1,075.00 $1,560.00 $1,566.00 $1,326.00 $1,062.00 $903.00 $927.00 $2,637.00 $1,984.00 $2,139.00 $1,411.00 $1,840.00 $1,769.00 $1,280.00 $1,104.00 $937.00 $953.00$3,619.00 -19.5% -18.0% -23.8% -15.2% -11.5% 3.6% -3.8% -3.6% -2.7% -27.1% $958.20 $869.49 $620.28 $975.00 $870.70 $754.49 $603.22 $450.60 $499.65 $1,334.32 $1,087.23 $1,033.14 $747.83 $1,074.56 $767.75 $609.28 $522.19 $438.52 $412.65 $1,816.74 -11.9% -15.8% -17.1% -9.3% 13.4% 23.8% 15.5% 2.8% 21.1% -26.6%
TIPO DE CAMBIO PESO - DÓLAR
$12.73
$13.70
$12.68
$13.86
Fuente: SmithTravel Research & Goodwin & Associates
2010 2009
PORCENTAJE DE OCUPACION SEGMENTOS DE MERCADO JUNIO 2010 - 2009
2010 2009
TARIFA DIARIA PROMEDIO (pesos) SEGMENTOS DE MERCADO JUNIO 2010 - 2009
2010 2009
"REVPAR" (pesos) SEGMENTOS DE MERCADO JUNIO 2010 - 2009
$1,500.0 100.0% $1,400.0 90.0% $900.00 $1,300.0 80.0% $1,200.0 70.0% 58.9% 60.0% 54.8% 50.2% 50.0% 44.2% 44.5% $900.0 40.0%...
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