Final

Daniela Valencia
Mariel Vargas
Juan Jaime Sifuentes
Shih Haur Hwang

FINAL PROJECT

Stock Market and Corporate Finance Seminar
Ms. GrazziellaGaona
Table of Contents
Executive Summary …………………………………………………………………………… 1
Description of company……………………………………………………………………… 2
History……………………………………………………………………………………………….. 6
Business strategy and organizational structure………………………………….. 8Management Team and Board of Directors ………………………………………. 10
Operation process……………………………………………………………………………… 16
Description of the industry………………………………………………………………… 20
Financial tables …………………………………………………………………………………. 24
Description of the valuation model……………………………………………………. 29
Conclusions and recommendation…………………………………………………….. 30
References…………………………………………………………………………………………. 31

ExecutiveSummary
Since its founding in 1923, The Walt Disney Company has remained faithful in its commitment to producing unparalleled entertainment experiences based on its rich legacy of quality creative content and exceptional storytelling. Today, Disney is divided into four major business segments: Studio Entertainment, Parks and Resorts, Consumer Products, and Media Networks.Disneystillreliesonsomeofthesamebusinessstrategiesithasemployedsince its beginning. AconsistentdrivetofindnewandinnovativewaystopromoteandsellitsbrandsacrossnumerousmediasectorstoincreaserevenueshashelpedDisneysuccessfullyfulfillitsmissiontopositionitselfasoneoftheworld'sleadingproducersandprovidersofentertainmentandinformation
Although it is known internationally for its princesses, pirates, and the iconic Mickey Mouse,Disney’s holdings include the ABC television network and 10 broadcast stations; A portfolio of cable networks including ABC Family, Disney Channel, ESPN, and others; Film studios Walt Disney Pictures, Disney Animation, Touchstone, and Pixar; Marvel Entertainment, a top comic book publisher and film producer; and Walt Disney World and Disneyland, a cruiseline, and other parks and destination resortsaround the world. Just this past month it purchased Lucasfilm Ltd which owns the Star Wars and Indiana Jones franchises

Description of the Company
Core Business
The Walt Disney Company is an entertainment and media enterprise, which consists of five different segments:
Media Networks It is all the operation Disney does on television, Internet and radio industries across the Disney/ABCTelevision Group, is formed by ABC Television Network, ABC Owned Television Stations Group, ABC Entertainment Group, Disney Channels Worldwide and Disney Media Distribution, and also ESPN Inc.
Media Networks it is not only about the things mentioned before but also it supports headquarters, communication, digital media, marketing research and sales groups.
The Walt Disney Internet Group runswebsites for many of the company's media networks. Only Disney's radio presence has been decreasing, with the recent sale of its ABC Radio Network to Citadel Broadcasting (CDL). However, Disney does still own a number of radio stations across the country and world.
Parks and Resorts This group deals with all the parks, resorts and cruises owned by The Walt Disney Company in the U.S. and abroad. Thefirst park opened in July 1955 and since then Disney has become one of the most important providers of family travel experiences, it has millions of people attract to its different parks, resorts and cruises
It has 4 ships, the Disney Magic, Disney Wonder, Disney Dream and Disney Fantasy; 11 theme parks and 43 resorts in North America, Europe and Asia; Asia is currently constructing some as well.Studio Entertainment It was the first segment, this concerns the most important and visible business of the company, it is all about making movies, music and stage plays to all of their customers around the globe. The different banners for movies can be:
Disney Walt Disney Animation Studios and Pixar Animation Studios
Touchstone Pictures
The music and stage plays are managed by The...