Games Speed

ORIGINAL IDEA = CUSTOMIZED WORKOUT PLATFORM FOR ATHLETES ORIGINAL MARKET = ADOLESCENT ATHLETES IN ALL MAJOR SPORTS

UNITS = # of people

# OF CUSTOMERS INTERACTED WITH = 4,009 (147 in person/phone interactions)

March2012

OUR TEAM:
TIM HADE
MBA 2012 B.S. USAF Academy

TODD BRANCHFLOWER
MS EE 2012 B.S. USAF Academy

PETE VLASTELICA Mentor Founder of YardBarker

PAUL LEARY PhDBiology 2016 B.S. UC Santa Cruz

March2012

Key partners
Existing
Trainer expertise

Key activities
Great Content Intuitive Design

Value proposition Athlete/Parent
Better Results Low Cost Convenient

Customer relationships Acquisition
Personal / Automated

Customer segments 0 – 18 Months
Athletes Coaches Parents School Boards / Rec Programs

Hopeful
Industry Experts AthletesSales/Marketing

Community Development

Retention
Automated / Co-created / Community

Coaches
Data Solutions
Better Results Education Monitoring Convenient Low Cost

Upselling
Personal / Web-based

Key resources
Content expertise Web Design / Development Customer Acquisition / Retention

Channels Coaches
Direct sales Web-based

School Board
Better Results Low Cost

AthletesWeb-based

Cost structure
Content Production Customer Acquisition/Service Infrastructure Talent to Expand (if necessary)

Revenue streams Subscription
Athletes (individual) Coaches (teams)

Advertising
Qualified leads

www.businessmodelgeneration.com

STEP #1: GETTING OUT OF THE BUILDING
DECISION MAKER = Coach

ECONOMIC BUYER = School Admin/AD RECOMMENDERS = School Boards

Wedirectly spoke with 64 coaches and observed 10+ team workouts during this process

ACTION NUMBER = 64

INFLUENCERS = Peers/Parents

USERS = High School Athletes

Key Learning #1: Coaches are the gateway to our market. Need to build product with their needs in mind. March2012

Key partners
Existing
Trainer expertise

Key activities
Great Content Intuitive Design

Value propositionAthlete/Parent
Better Results Low Cost Convenient

customer relationships Acquisition
Personal / Automated

customer segments 0 – 18 Months
Athletes Coaches Parents School Boards / Rec Programs

Hopeful
Industry Experts Athletes Sales/Marketing

Community Development

Retention
Automated / Co-created / Community

Coaches
Data Solutions
Better Results Education MonitoringConvenient Low Cost

Upselling
Personal / Web-based

Key resources
Content expertise Web Design / Development Customer Acquisition / Retention

Channels Coaches
Direct sales Web-based

School Board
Better Results Low Cost

Athletes
Web-based

Cost structure
Content Production Customer Acquisition/Service Infrastructure Talent to Expand (if necessary)

Revenue streams SubscriptionAthletes (individual) Coaches (teams)

Advertising
Qualified leads

www.businessmodelgeneration.com

Key partners
Existing
Trainer expertise

Key activities
Great Content Intuitive Design

Value proposition Athlete/Parent
Better Results Low Cost Convenient

customer relationships Acquisition
Personal / Automated

customer segments 0 – 18 Months

Hopeful
Industry ExpertsAthletes Sales/Marketing

Community Development

Retention
Automated / Co-created / Community

Coaches
Data Solutions
Better Results Education Monitoring Convenient Low Cost

COACHES

Upselling
Personal / Web-based

Key resources
Content expertise Web Design / Development Customer Acquisition / Retention

Channels Coaches
Direct sales Web-based

School Board
Better Results Low CostAthletes
Web-based

64

Cost structure
Content Production Customer Acquisition/Service Infrastructure Talent to Expand (if necessary)

Revenue streams Subscription
Athletes (individual) Coaches (teams)

Advertising
Qualified leads

www.businessmodelgeneration.com

STEP #2: SEGMENTING THE COACH MARKET
D4
D3 D2

D1
In-House Strength Coach

BENEFIT

Personal Trainer...