Greenwood

Greenwood Case Study Assignment - McKinsey Matrix/GE Model 
- In your assigned groups of 3
- Due , 8 am, Friday October 14th 
- TYPED, Word document with tables and charts appropriately insertedI. Problem -  What is the key issue(s), problem(s) and/or opportunities?
II. Market Attractiveness
1. Identify the Market Attractiveness Criteria (macro-environment) which will address the keyissues etc.
2. Develop a scale (quantitative as possible) on which you will evaluate the segments (1, 3, 5 7)
3. Evaluate the segments
III. Business Strengths
1. Identify the Business StrengthCriteria (micro-environment) which are relevant
2. Develop a scale (quantitative as possible) on which you will evaluate the segments (1, 3, 5 7)
3. Evaluate the segments
IV. Draw a chart as demonstratedin class with each segment placed appropriately.  Remember the relative size of the circles is based on the "value" of the segment.
V. Which segment(s) should they target?  Defend your answer.TIP: If segments are bunched up (too close together) your data is not adequately discriminating!

I/ the key problem is the 1985 Federal Home Loan Bank Board Regulations which is raising the requiredratio from 3% to 6% over the next 5 years. GFS has to find a way to reach those 6% by increasing its revenue, in order to avoid having to sell stock.

GREENWOOD FEDERAL SAVINGS
| 1 | 3 | 5 | 7 |ATTRACTIVENESS | | | | |
Volume OF DEPOSITES (in billion dollars) | | | | |
Need to gather all financial services in a unique institution | >30% | 30-50% | 50-65% | <65% |
Volumeof savings | (>$ 15m) | ($15-25m) | ($25-35m) | (<$35m) |
Profit margin | | | | |
Ability to change of institution to find the best deal | | | | |
| | | | |
| | | | |STRENGHTS | | | | |
Share of market (size of each segment) | 0-15 | 15-20 | 20-25 | +25 |
Sales force productivity | | | | |
Brand judgment | | | | |
Price Judgment | | |...