Ida Wells

I remember two kids arguing about which company was better and had the lower prices and the best products. That's exactly what the companies what nowadays. Creativityis a vital component in the formation of a competent market. People are always going to come up with a new idea of how to make something easier for the populationseeking an innovative product; and of course, manufacturers are always going to opt for the things that benefit them. For example, they are always going to hire acreative inventor over the inventor that comes up with ideas that are overrated.
     
We can see how companies like Apple and Microsoft compete against each other.Whether they do it conscious or unconsciously, they are building a more competent market for our generation. Personally, I think that creativity has always been neededbecause every time something new comes out, the next day there's something new competing against it. Generations have been improving the things being made along the way.If we compare the things that were invented 50 or 60 years ago, they are certainly not going to be the same as they are today.

Another example would be Wall-martcompeting against Food Lion. Both companies try to come up with lower prices that the other. Their goal is to come up with something our society is going to becomfortable with. Every time one of them comes up with a new promotion, the other one tries to fix the prices so the people buying their products will come to them instead ofgoing to their competitor's place. Since creation, the human creativity has played a major roll among us; without it, everything would be the same year after year.