Ingeniero Industrial Mecanico

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How to Produce Your Own Seminar (For Fun and Profit!)
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Table of Contents
Conducting Seminars - An Overview What Venue to Select Defining Your Audience Finding Speakers

Fee or Free Research In-Depth Selecting a Location Finessing the Financing Audio/Video Equipment Creating Digital Products Preparation Back-end Sales Wining andDining How to Advertise Assembling a Crew

Conducting Seminars - An Overview

Conducting Seminars

The seminar industry continues to experience robust growth. While some businesses experience a fluctuation in times when the market is slow, the seminar industry continues to earn supporters. It is especially lucrative during healthy periods in the economy. This industry is also very flexiblefrom the grassroots level to the corporate level to the international level, seminars mean big, serious business.

In fact, many of the stars and celebrities who have become successful authors and in-demand TV and radio guests owe their success to conducting seminars. Read on and learn more about this business and find out if it is the right industry for you.

The business of conductingseminars

Believe it or not, seminars rake in millions of dollars each year. Speakers who are in-demand in the business don't make a shabby income, either. Some of the most popular speakers regularly earn gross revenues of about $150,000 to $300,000 while the big ones can earn from a minimum of $1 million to a

whopping $130 million a year.

And even if you're not as popular, you can still standto earn gross revenues within the range of $30,000 - $100,000 a year. This is especially true if you have several engagements within a year and speak to a good number of audiences. A seminar speaker from Fredericksburg, Virginia, for example, is now earning a five-figure income after just 2 + years of regular lectures and sessions.

But before you can earn money, you need to spend it.Conducting seminars can be logistics and manpower-heavy. Other than the speaker, you need to be able to handle the facilities, equipment, brochures and seminar materials, advertising and promotional materials, contact persons and product development and distribution (if you have a product to sell). If you're just starting out, expect to spend from $5,000 to $20,000 but we will discuss this in depth in anupcoming chapter.

However, the startup costs involved in conducting seminars is relatively low. There really is no need to rent a fancy office or put up signage for your business. The major expenses you will incur will involve marketing, promotion, site facilities and office equipment such as a computer, a printer or a copier. Other than that, you'll also need the basic stuff: phone and Internetconnection, software (for the preparation of seminar presentation and materials), office supplies, stationery (preferably with your logo and letterhead), a fax machine and permit for sending bulk mail.

The virtual seminar

Many professionals have been conducting seminars using the Internet for a few years now. This is currently the fastest, cheapest and most convenient method with whichto reach a wide variety of people across the globe.

Just imagine: you could be sitting in a room in Montana and be speaking to people who live in New York, Montreal or places such as Russia, China, Scotland or India. Web seminars are also user-friendly. The audience doesn’t have to travel to your location just to listen to you. There are no logistics to worry about and no facilities to rent....