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Business Communications Chapter 1 Facing Today’s Communication Challenges.
Business English 383 Prof. Ana Gelpí Lebrón

Objectives:
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Understand the importance of becoming an effective communicator in today’s changing workplace. Examine the process of communication. Discuss how to become an effective listener. Analyze nonverbal communication and explain techniques forimproving nonverbal communication skills. Explain how culture affects communication.

Importance of communication skills
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Today we are transmitting messages at a greater speed, more often, and to greater numbers of people than ever before. We need to refocus on developing our writing skills. Nurture Vs nature Good communicators can control how well they can communicate.Business English
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Communication-is the process of exchanging information and meaning between and among individuals through a common system of symbols, signs, and behavior. Managers spend 60 to 80% of their time involved in communication.

Purpose of Communication
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Every human being wants to be heard, feel appreciated, and wanted. Help people feel good about themselves.Generally people communicate to
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Inform Persuade Entertain

The Communication Process
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How do people communicate? To communicate effectively, the effective manager must anticipate possible breakdowns in the communication process-make sure that the message is understood as intended. Avoid barriers that stop communication.

New trends in the workplace.
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Flattenedmanagement hierarchies:
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More participatory management:
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Fewer managers and more power of decision – making. Frontline worker will have more responsibilities in the decision making policy. Employees are expected to be more creative; everyone is responsible for productivity and profits. A new team environment where sharing and making decisions will be a group effort.

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Emphasis onproject teams:
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New trends…
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Heightened global competition:
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Innovative technology
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Americans are moving from local markets; globalization. Develop multicultural skills including sensitivity, flexibility, patience, and tolerance.
Fax, video-conferencing, e-mails, teleconferencing, etc. Mobile technology; home office; flexi-hours

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New work environments
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Information and knowledge as corporate assets
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Information is the key to good and profitable business. You will be expected to gather, sort, store, and disseminate data in a timely fashion.

Communication Process
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Message: is the idea that the sender wants to convey Encode: sender chooses certain words or other symbols to express an idea. It is the thinking planning stage.Channel: the method (medium) that you choose to deliver the message. (only three channels exist.) Receiver: person who attaches meaning (interprets) the message.

Communication Process
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Decoding: Make sense of what is being said or read, interprets the symbols or signs. Feedback: It is the response to the message received by the sender. Determines if the message has been effective ornot. Some may be verbal or non-verbal Barriers: factors that interfere with the message, also known as noise.
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Physical l barrier Psychological barrier. Language/ Semantic barrier

Process
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Environment: Every communicator inhabits a unique environment.
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Not only physical as a location, but also the personal history that each person brings to a communication transaction.

For example: Men and women; superiors with subordinates; seller with client/customer; one culture with another culture (Hispanic with Anglo; rich with poor; experience with inexperience.

Communication process
Encodes message convey meaning Thinking, planning Decodes: interprets mess.
Common background Education Language Beliefs Culture Experience Opinions Attitudes

Sender
Decodes...