Investigacion Internet

About last email:

a. Policies (meaning): is the government permission to operate a radio or TV frecuency

b. Make the companies rebid for them?
Not exactly bid, is similar to freewayconcessions, most like an open contest with some requirement qualifications.

c. Do people use online retailing for classified?
Only ElComercio (as a newspaper) got that linked with pressadvertising, the estimated percentage is about 20%. Most of retail stores got their own website offering theirs stuff too, (I don’t really get if you are talking just about advertising or internet deals too) 
d. How about google advertising for small businesses?  
I look over the web and of the few business that offers internet advertising, this one got the most accurate info:

They got therepresentation of google apwords, they offer 3 different packages:
1. Basic: 50 USD at the beginning then 50 USD/month
* Creation and development of 1 campaign.
* Actualization of theadvertisement every 3-month.
* Using keywords suggested by google and by an expert.
* Monthly information from Google Adwords.
* Daily consume between 1 US$ or 2 US$, generating 3-20visits and potential clients between 150-600 visit a month.
2. Premium: 50 USD at the beginning then 150 USD/month
* Creation and development of several campaigns, including 2 advertisments.* Actualization of the advertisement every 2-month.
* Revision and elimination of less profitable words.
* Using keywords suggested by google and by an expert.
* Monthlyinformation from Google Adwords.
* Daily consume between 3 US$ or 6 US$, generating 10-40 visits and potential clients between 300-1,200 visit a month.
3. Platinum: 100 USD at the beginningthen 300 USD/month
* Creation and development of several campaigns, including 3-5 advertisment.
* Actualization of the advertisement every month.
* Revision and elimination of...