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Wendy Tarazona Chilito
201011517
ANALYSIS QUIZ CHAPTER 14
1.) Assume that you are the supply chain manager for a producer of expensive, high-tech computer components. Identify the most suitable method(s) of transporting your product in terms of cost, transit time, reliability, capability, accessibility, and traceability. Now, assume you are the supply chain manager for a producer of milk.How does this change your choice of transportation?
HIGH_______________LOW HIGH_____________LOW
Criteria for Ranking Models of Transportation | High-tech Computer components | Milk |
Relative Cost | Air, Truck, Rail | Truck, Rail, Water |
Transit time | Air, Truck | Truck |
Reliability | Truck, Rail | Truck, Rail |
Capability | Rail, Truck |Truck |
Accessibility | Truck, Rail | Truck, Rail |
Traceability | Truck | Truck |

High-tech Computer components:
First: Truck
Second: Air or Rail
* Cost: The price of the elements of high technology is therefore send them by air or land is more expensive but more efficient and this cost is absorbed by the product because the selling price of this product is high.
* Transit time:The best offers of more efficient models are transport truck air by its speed and effectiveness in this case technology products considering customer orders not because the product is damaged but to fulfill customer service.
* Reliability: The most effective way to deliver technology and truck and rail costs is that it is acceptable and is not vital to make a quick delivery but for customerorders.
* Capability: The criteria are more effective rail and truck technology as these products do not require specific environmental conditions such as refrigeration, temperature or humidity control.
* Accessibility: Truck and rail are the most efficient transport models because they allow reaching a greater number of destinations or population depending on social development.
*Traceability: Transport models most effective for this product is air and truck as being a product of technology is important to know the location of the product and to provide follow-up due to high product costs. For this reason, know their location solution enables.
Milk:
First: Truck
Second: Rail
For producer of milk the supply chain changes vs. technology product as follows:
* Cost:Excludes shipping by air because the transport costs would increase over a commoditized that has a low price. Then the best models of transportation are first truck and second rail.
* Transit time: Unlike the technology that is not a perishable product, it is vital to deliver milk to the consumer or customer because after a while the product is lost, which does not happen with technology. So, itappears that the best mode of transport is still truck, air is out although is a means of rapid transportation its cost could not be taken by the product.
* Reliability: The product is vital to deliver fast in an acceptable time, which gives the same technology that delivers the product by truck.
* Capability: Truck is the most efficient means of transport; please send milk in specialconditions such as refrigeration to prolong the life of the product before delivery without raising product costs.
* Accessibility: It is the same accessibility that has the milk product and technology as the product makes no difference. Truck and rail are the most efficient means of transport.
* Traceability: The most efficient means of transport are truck due to the milk is better located andtransferred with truck.
The major difference in approach is in the transportation cost and delivery time for the milk product versus the product of technology.
2.) Visit the Web site of Menlo Logistics at www.menlolog.com. What logistics functions can this third-party logistics supplier provide? How does its mission fit in with the supply chain management philosophy?
Menlo Worldwide...