La persona¿en ingles?

A personality, in the word's everyday usage, is a social role or a character played by an actor. This is an Italian word that derives from the Latin for a kind of mask made to resonate with the voiceof the actor (per sonare meaning "to sound through").[1]

The Latin word probably derived from the Etruscan word "phersu", with the same meaning, and that from the Greek "πρόσωπον". Its meaning inthe latter Roman period changed to indicate a "character" of a theatrical performance.

Contents [hide]
1 In communication studies
2 In design
3 In literature
4 In psychology
5 In marketing6 Notes


[edit] In communication studies
In the study of communication, persona is a term given to describe the versions of self that all individuals possess. Behaviours are selectedaccording to the desired impression an individual wishes to create when interacting with other people. Therefore, personae presented to other people vary according to the social environment the person isengaged in, in particular the persona presented before others will differ from the persona an individual will present when he/she happens to be alone.

[edit] In design
As used in the design field,the Persona is an artifact that consists of a narrative relating to a desired user or customer's daily behavior patterns, using specific details, not generalities. A very popular artifact is the'persona poster' that is usually presented in an 18 inch format with photo and text. For more details see Persona (marketing).

[edit] In literature
In literature the term has become associated with thework of two modern poets, Ezra Pound and T.S. Eliot. They understood the term slightly differently and derived its use and meaning from different traditions. Eliot had taken over and developedLaforgue's ironic "I", whereas Pound worked from Robert Browning's dramatic monologues. Eliot's personae were Prufrock and Sweeney, Pound's were Cino, Bertran de Born, Propertius, and Mauberley. Whereas...