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It was founded in London by Laurence Graff in the 1960s and now has worldwide operations which range from cutting the raw stones and manufacture of jewelry to the final retailing from their 26 boutiques. They specialize in stones of exceptional quality, and are said to have handled more important gems than any other dealer in the world.[2]
The first Graff store was in New Bond Street, London,named House of Graff. The store and Laurence Graff feature in a short story by Jeffrey Archer, "Cheap at Half the Price" in the book Twelve Red Herrings.


Graff Diamonds in New York
The company is expanding its presence in East Asia as China emerges with growing economic wealth.[1Named diamonds [edit]

The Paragon is a 7-sided diamond of 137.82 carats (27.564 g), cut and owned by GraffDiamonds.[3][4] It was worn as part of "millennium" necklace of round, pink, blue and yellow diamonds by Naomi Campbell in 1999.[5] Graff bought the uncut 603-carat (121 g) Lesotho Promise for $12.4 million in 2006.[6] The Promise was cut by a team of 35 using computer-controlled lasers into 26 D-flawless diamonds totaling 224 carats (45 g), the highest yield from a single stone. From the same mineas the Lesotho Promise, Letseng diamond mine operated by Gem Diamonds, they bought the 493-carat (99 g) Letseng Legacy.[3] Graff also cut the 100-carat (20 g) Star of America,[3] and the 40-carat (8.0 g) Sun King.[6]
RefNamed diamonds [edit]

The Paragon is a 7-sided diamond of 137.82 carats (27.564 g), cut and owned by Graff Diamonds.[3][4] It was worn as part of "millennium" necklace ofround, pink, blue and yellow diamonds by Naomi Campbell in 1999.[5] Graff bought the uncut 603-carat (121 g) Lesotho Promise for $12.4 million in 2006.[6] The Promise was cut by a team of 35 using computer-controlled lasers into 26 D-flawless diamonds totaling 224 carats (45 g), the highest yield from a single stone. From the same mine as the Lesotho Promise, Letseng diamond mine operated by GemDiamonds, they bought the 493-carat (99 g) Letseng Legacy.[3] Graff also cut the 100-carat (20 g) Star of America,[3] and the 40-carat (8.0 g) Sun King.[6]
Named diamonds [edit]

The Paragon is a 7-sided diamond of 137.82 carats (27.564 g), cut and owned by Graff Diamonds.[3][4] It was worn as part of "millennium" necklace of round, pink, blue and yellow diamonds by Naomi Campbell in 1999.[5] Graffbought the uncut 603-carat (121 g) Lesotho Promise for $12.4 million in 2006.[6] The Promise was cut by a team of 35 using computer-controlled lasers into 26 D-flawless diamonds totaling 224 carats (45 g), the highest yield from a single stone. From the same mine as the Lesotho Promise, Letseng diamond mine operated by Gem Diamonds, they bought the 493-carat (99 g) Letseng Legacy.[3] Graff alsocut the 100-carat (20 g) Star of America,[3] and the 40-carat (8.0 g) Sun King.[6]
RefNamed diamonds [edit]

The Paragon is a 7-sided diamond of 137.82 carats (27.564 g), cut and owned by Graff Diamonds.[3][4] It was worn as part of "millennium" necklace of round, pink, blue and yellow diamonds by Naomi Campbell in 1999.[5] Graff bought the uncut 603-carat (121 g) Lesotho Promise for $12.4million in 2006.[6] The Promise was cut by a team of 35 using computer-controlled lasers into 26 D-flawless diamonds totaling 224 carats (45 g), the highest yield from a single stone. From the same mine as the Lesotho Promise, Letseng diamond mine operated by Gem Diamonds, they bought the 493-carat (99 g) Letseng Legacy.[3] Graff also cut the 100-carat (20 g) Star of America,[3] and the 40-carat(8.0 g) Sun King.[6]
RefNamed diamonds [edit]

The Paragon is a 7-sided diamond of 137.82 carats (27.564 g), cut and owned by Graff Diamonds.[3][4] It was worn as part of "millennium" necklace of round, pink, blue and yellow diamonds by Naomi Campbell in 1999.[5] Graff bought the uncut 603-carat (121 g) Lesotho Promise for $12.4 million in 2006.[6] The Promise was cut by a team of 35 using...