Market data / supplier selection / event presentations / user experience benchmarking / best practice / template files / trends & innovation
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Publicado: 15 de noviembre de 2011
Digital Marketing Template Files: Accompanying Document
Econsultancy 2009
Digital Marketing Template Files: Accompanying Document
Econsultancy 2009
Published 2009
All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopy, recording or any information storage and retrieval system,without prior permission in writing from the publisher. Copyright © Econsultancy.com Ltd 2009
Econsultancy London 2nd Floor, 85 Clerkenwell Road London EC1R 5AR United Kingdom Telephone: +44 (0) 20 7681 4052 http://econsultancy.com help@econsultancy.com
Econsultancy New York 41 East 11th St., 11th Floor New York, NY 10003 United States Telephone: +1 212 699 3626
Digital Marketing TemplateFiles
Download all Digital Marketing Template Files from Econsultancy. Available at http://econsultancy.com/reports/digital-marketing-templates
Contents
1. Introduction ..................................................................... 1
1.1. About Econsultancy .................................................................. 3
2. Explanation of each Template File.................................. 4
2.1. Affiliate Marketing .................................................................... 4
2.1.1. Developing and Executing an Affiliate Strategy ...................... 4 2.1.2. Affiliate Marketing Components............................................... 4
2.2.
Display Advertising ................................................................... 5
2.2.1. 2.2.2.2.2.3. 2.2.4. Display Media Plan: Campaign Forecast ................................. 5 Display Media Plan: Brand Campaign ..................................... 5 Media Plan: Direct Response Campaign Template ................. 5 Campaign Response Report ...................................................... 6
2.3.
Search Engine Marketing: PPC ................................................. 72.3.1. PPC Planning and Buying.......................................................... 7 2.3.2. PPC Reporting ............................................................................ 7
2.4. 2.5.
Search Engine Marketing: SEO ................................................. 8
2.4.1. SEO Audit: Case Study............................................................... 8
Social Mediaand Online PR ...................................................... 9
2.5.1. Social Media & PR Strategy Guidelines .................................... 9 2.5.2. Corporate Social Media Policy Guidelines ............................... 9 2.5.3. Social Media Measurement Templates .................................... 9
2.6.
Usability and User Experience................................................. 11
2.6.1. User Research Recruitment Brief ............................................ 11 2.6.2. Reviewing Usability .................................................................. 11 2.6.3. Basic Usability Audit and Checklist ......................................... 11
2.7. 2.8.
Web Analytics .......................................................................... 112.7.1. Web Analytics Pitch Scorecard ................................................12
E-commerce Projects ............................................................... 13
2.8.1. 2.8.2. 2.8.3. 2.8.4. E-commerce Checkout Form Guidelines ................................13 E-commerce Checkout Guidelines ...........................................13 E-commerce Supplier Selection (client)..................................13 E-commerce Client Opportunity Templates (Agency-side)...13
Digital Marketing Template Files: Accompanying Document Econsultancy 2009
All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopy, recording or any information storage and retrieval system, without prior...
Digital Marketing Template Files: Accompanying Document
Econsultancy 2009
Digital Marketing Template Files: Accompanying Document
Econsultancy 2009
Published 2009
All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopy, recording or any information storage and retrieval system,without prior permission in writing from the publisher. Copyright © Econsultancy.com Ltd 2009
Econsultancy London 2nd Floor, 85 Clerkenwell Road London EC1R 5AR United Kingdom Telephone: +44 (0) 20 7681 4052 http://econsultancy.com help@econsultancy.com
Econsultancy New York 41 East 11th St., 11th Floor New York, NY 10003 United States Telephone: +1 212 699 3626
Digital Marketing TemplateFiles
Download all Digital Marketing Template Files from Econsultancy. Available at http://econsultancy.com/reports/digital-marketing-templates
Contents
1. Introduction ..................................................................... 1
1.1. About Econsultancy .................................................................. 3
2. Explanation of each Template File.................................. 4
2.1. Affiliate Marketing .................................................................... 4
2.1.1. Developing and Executing an Affiliate Strategy ...................... 4 2.1.2. Affiliate Marketing Components............................................... 4
2.2.
Display Advertising ................................................................... 5
2.2.1. 2.2.2.2.2.3. 2.2.4. Display Media Plan: Campaign Forecast ................................. 5 Display Media Plan: Brand Campaign ..................................... 5 Media Plan: Direct Response Campaign Template ................. 5 Campaign Response Report ...................................................... 6
2.3.
Search Engine Marketing: PPC ................................................. 72.3.1. PPC Planning and Buying.......................................................... 7 2.3.2. PPC Reporting ............................................................................ 7
2.4. 2.5.
Search Engine Marketing: SEO ................................................. 8
2.4.1. SEO Audit: Case Study............................................................... 8
Social Mediaand Online PR ...................................................... 9
2.5.1. Social Media & PR Strategy Guidelines .................................... 9 2.5.2. Corporate Social Media Policy Guidelines ............................... 9 2.5.3. Social Media Measurement Templates .................................... 9
2.6.
Usability and User Experience................................................. 11
2.6.1. User Research Recruitment Brief ............................................ 11 2.6.2. Reviewing Usability .................................................................. 11 2.6.3. Basic Usability Audit and Checklist ......................................... 11
2.7. 2.8.
Web Analytics .......................................................................... 112.7.1. Web Analytics Pitch Scorecard ................................................12
E-commerce Projects ............................................................... 13
2.8.1. 2.8.2. 2.8.3. 2.8.4. E-commerce Checkout Form Guidelines ................................13 E-commerce Checkout Guidelines ...........................................13 E-commerce Supplier Selection (client)..................................13 E-commerce Client Opportunity Templates (Agency-side)...13
Digital Marketing Template Files: Accompanying Document Econsultancy 2009
All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopy, recording or any information storage and retrieval system, without prior...
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