Marketing mix

Solo disponible en BuenasTareas
  • Páginas : 13 (3218 palabras )
  • Descarga(s) : 0
  • Publicado : 13 de marzo de 2011
Leer documento completo
Vista previa del texto
Marketing mix
San Remo Macaroni Company


History of San Remo Macaroni Company

History of San Remo's Packaging & Advertising

Our Environment:
The National Packaging Covenant
Our Environmental Commitment
Waste Management
Raw Materials – Packaging

Product Range 
Product: Benefits of Pasta
Health and NutritionPromotion


Strategic alliance opportunity:

Identify another company

What is the basis for the strategic alliance?

What does each partner expect to gain from the strategic alliance?

History of San Remo Macaroni Company
San Remo has epitomised the culture and tradition of pasta making since its inception in 1936, when it was founded by Luigi Crotti. Today, it remains a privatelyowned 100% Australian company.
From its earliest days the company grew rapidly and was the first manufacturer to support and foster supermarket distribution as this new shopping phenomenon became established and grew.
Manufactured in Australia, San Remo has offices and distribution centres in all main capital cities throughout Australia and New Zealand, and exports to 35 countries throughout theworld. San Remo's manufacturing site in Adelaide combines the traditional Italian pasta making "know how" with the most modern technology. San Remo's Durum wheat mill is one of the largest and most sophisticated in the Australian/South-East Asian region, and was specially designed for the processing of Durum wheat.
San Remo contracts growers to grow its top quality Durum wheat, thus guaranteeingcontrol over the quality and specifications of the wheat. This results in pasta of the highest quality, and ensures high standards of integrity.
Today, San Remo has a wide range of pasta products and sauces and also offers a range of "La Pasta" pasta and sauce side dishes.
Why Australian Durum wheat is sought after the world over
The island continent of Australia is arguably the world's mostperfect place to grow clean, high quality wheat. The combination of long sunny days, pure rain, good earth, unsurpassed wheat growing experience and relentless quality control makes Australian wheat prized the world over.
San Remo has always been responsive to consumer needs and has developed an ever-increasing range of pasta products that has transformed pasta consumption over the last 20 yearsfrom an ethnic food to one of Australia's favourite meals.
San Remo, manufacturers of Australia's favourite pasta since 1936, is now a household name and a proud Australian product. San Remo. We're family.

History of San Remo's Packaging & Advertising
San Remo has been a treasured part of homes for generations and our packaging and advertising has had a long and remarkable history.
Thecentral feature of San Remo pasta packaging were the two "San Remo Brothers" in the kitchen, cooking pasta. The San Remo Brothers symbol would eventually become the mark of San Remo quality.
See the San Remo Pasta Leaflet from the 1950's. This historic leaflet shows many of the traditional pasta shapes available from San Remo at the time. Once again, the San Remo Brothers featured prominently on thefront of the leaflet, enjoying their steaming bowl of pasta.
As the years progressed, San Remo moved to a more modern pack with the signature San Remo red colour making a bold statement. Gold ribbons were also added to the pack to signify the premium quality and taste of San Remo pasta making it a recognisableicon in homes around Australia and New Zealand.

San Remo. We're family.
San Remo has been a part of families for more than 60 years, and, as a family company, San Remo believes in strong family values. The scenes from We're Family TV Commercial, filled with tender images of mothers, fathers, children and grandparents, created a special story for all.

Our Environment
The National...
tracking img