Marketing Strategy Plan Nike

NIKE, Inc. (NYSE:NKE) announced plans today for the development of a new centralized campus for Nike’s employees in Shanghai, China. The nearly 600,000 square foot headquarters will be built at TheSprings, Tishman Speyer’s newest mixed-use development in Shanghai’s Yangpu District. Nike’s investment in developing this new centralized campus will support its long-term business growth strategy inChina, where it celebrated 30 years of business in 2011. The Springs is Tishman Speyer’s largest project in China and follows the development of previous successful commercial projects in Tianjin andChengdu.
“This announcement is very exciting and a strategic investment in our continued growth in China,” said Craig Cheek, VP & GM of Nike’s Greater China geography. “This new campusheadquarters will allow us to elevate and expand on our facilities and capabilities while bringing all of our Shanghai based employees together from our portfolio of NIKE, Inc. Brands into one central campus.”In June 2011, Nike reported more than $2 billion in revenue for the first time for this geography and in its second quarter FY12 earnings reported on December 20, Nike reported a 35% increase in itsrevenue there.
http://nikeinc.com/news/nike-inc-announces-plans-for-greater-china-headquarters

Strategic planning & Ethics & Responsiblity
Nike's strategic planning consist of theremission statement, values statement, and visions statement. There mission statement for Nike is to surpass all competition in the athletic industry. Nike's values statement focuses its commitment to stockholders , and pushing forward to make strides to becoming a company that sets the bar for social responsibility. To end Nike's strategic planning concludes with there visions statement is simple justremain the leader in there industry, by satisfying the customer with there ever changing needs. Nike shoe company ethics are based around intending to introduce corporate responsibility as a...