Marketing Trabajo

Multiple choice, please select the right answer:

Topic PRODUCT
From Course book: Onkvisit and Shaw, Chapters 10,11

1. According to the international product life cycletheory, a country that developed an innovation will eventually become
a. a net importer
b. a net exporter
c. an absolute exporter
d. a relative producer
e. a monopolist

2.Innovations are most likely to be first introduced in
a. least developed countries
b. less developed countries
c. growing economies
d. highly developed countrie s

3. Themost important factor which makes product modification mandatory is
a. country's regulations
b. electrical current standards
c. measurement standards
d. product standards4. The stages of new product development do not include
a. business analysis
b. product development
c. test marketing
d. global positioning
e. commercialization

5.Which of the following cannot be used as a trademark?
a. a word
b. a name
c. a symbol
d. a device
e. all of them can be used as trademark

6. This marketing component ismost likely to be standardized
a. brand
b. advertising
c. price
d. distribution

7. Which of the following is not a brand's function?
a. creating indentification
b.guaranteeing quality level
c. helping with promotion
d. Lowering production cost

8. This item offers "added value"
a. commodity
b. product
c. unbranded good

9. Compared to abrandless product, a branded product has this advantage
a. production cost
b. legal cost
c. product differentiation
d. quality flexibility

10. A private brand makes itpossible for a retailer to offer a product at
a. higher price and higher margin
b. lower price and higher margin
c. lower price and lower margin
d. higher price and lower margin