Milks duds

MATERIA:

MARKETING STRATEGICS





TEMA:

PROYECTO

MILK DUDS





PROFESORA:

REGINA PACHECO



















TARGET MARKET
The typical prospective client Milk Duds are children 10 years of age from a socioeconomic level C +, C and AB.
Needs: to satisfy the craving for a chocolate.
Wants: The pleasure of enjoying the sweet for a longer period.Demand: to satisfy the craving for chocolate + the pleasure of chocolate for a longer period + monetary value to purchase and consent of the parents.
PRODUCT BENEFITS
They are little chocolate-covered candy that lets you enjoy the product more time to achieve greater satisfaction. They come in box.

DEFINE THE COMPETETION
[pic]
[pic] Milk Duds is reputed to be a chocolate covered candy films,festivals, meetings, to watch TV and snack.
Direct Competition: meeting the need to eat chocolate.
Indirect competition: meeting the need of a candy craving, disease, entertainment, dessert.
CONSUMER BEHAVIOR CONSUMER BEHAVIOR
. The sweets are a temptation that few can resist. Their beautiful colors and shapes appeal to children, who are drawn by the variety of flavors that delight theirpalates.
Children are becoming more important in the decisions of household purchases, because it invade us questions like how much influence when making purchasing decisions? Imposed or not their views and opinions?, Which brands are best remembered for them?
In the case of brand recall, children are very clear and well defined taste for products that have been in different media and is not easy topersuade them of its decision because of the culture that received by the market.
The relationship between parents and children, in relation to consumption behavior, can be viewed as a situation of influence compared to a situation of assignment.
Children aged 8 to 12 years not only affect products of interest to them such as candy, cereal, etc., But also influence the purchase of remoteinterest, such as detergents due to TV ads.
SUB-CULTURES
Milk Duds the target markets is in a high social class and upper middle class, economically dependent on their parents to meet their wants and needs and are at a level of education: basic.
Social Structure: Milk Duds is a product that children can share with family and friends to spend unforgettable moments and fun for a while longer.
Ideology:With Milk Duds children are filled with energy, feel happy and satisfied.
Ecological: The packaging of Milk Duds is to recycle, reuse and biodegrades in less time with the aim of protecting the environment and being a socially responsible brand.
STRATEGIES
One strategy is to advertising and that 81% of sales of Milk Duds is through advertising, as children from the age of 10 years are veryinterested and is positioned more effectively.
The means that are more involved in advertising are television, print and Internet, because today's children are in contact with media technology and have access to the information they require.
Have become selective and purchasing decisions or influence it. That's why now days publicity is part of training in this niche market.
The best strategy isthen advertising, creating something flashy and tacky, while being bombarded by information, the saturation of spots, print and online banners, help make the purchase may be more effective, since it is present all the time since they are the means most pleasing to children.
Another strategy is to adapt the mix mkt this segment, because if we see that is our main consumer brand presence to at alltimes, used also to another segment that likes the product.































SWOT BUSINESS





































BUSINESS STRATEGY

History

The MILK DUDS candy name came about because the original idea was to have a perfectly round piece. Since this was found to be impossible, the word "duds"...