Nh Comunicación Accionistas 2012

NH Hoteles
Investor Presentation
September 2012

2 Contents
• Geographical diversification:
• Segment, country • Type of contract • Sales and EBITDA RevPar by markets Latest results: • H1 2012 Results • Sales strategy • Cost analysis Sotogrande Refinancing Forecast for 2012 Strategy Appendix: • Hotels being refurbished • Latest and forthcoming openings

• •

• • • • •

3

TheCompany is mainly positioned in Europe and in urban locations
Distribution by Segments
RESORTS 9%

Geographical Distribution
LAS AMERICAS 12%

TOP CITIES Madrid Barcelona

Hotels 40 28

Rooms 4,951 3,410

Amsterdam

13
11 11 8

2,807
2,157 2,087 1,210

EUROPE 88%

URBAN 91%

Milan Berlin Buenos Aires

Distribution by Countries
Austria, 2% Belgium, 3% Argentina, 3% Mexico,3% The Netherlands, 11% Italy, 14% Germany, 18% Rest, 10% Spain, 36%

Frankfurt
Rome Brussels Munich Mexico City

7
5 6 6 6

1,271
1,151 1,135 1,127 1,088

N.B.: Figures as of 30th June 2012.
395 hotels and 58,856 rooms.

* June 2012 by number of rooms

4 With a diversified hotel portfolio
5%

Managed

22%

3%

9% 50%

38%

40% 88%

Leased

55% 51%

64% 10%
27%40%

55% 9%

23%

Owned Total NH

11%

Spain

Benelux

Central Europe

Italy

Las Americas

Rooms

58,856

21,127

9,326

13,024

8,298

7,081

* June 2012 by number of rooms

• Leases account for 55% of the total rooms • Benelux owns 55% of its rooms • Out of the 82 hotels owned by the Company, only 15 are located in Spain %

5 70% of the group’s EBITDAoriginates in Benelux and Central Europe
Hotel Revenues

Hotel EBITDA

* June 2012 recurring hotel activity

• Benelux and Central Europe account for 51% of the Revenues and 70% of the EBITDA

6 B.U. Spain

• Hotels

177

• Rooms
• Sales • EBITDA

21,127
26% of total 7% of total

Managed 38% Leased 51% Owned 11%

Leadership position in the urban segment
RevPar

Brand ofreference for business customers
Occupancy

Repositioning necessary in some hotels
100 80 60 40 20 0

80 60 40 20 0

-6.0% 42.9 € 2012

61.1 €
2007

45.6 € 2011

100% 75% 50% 25% 0%

-3.7%

ADR
92.1 €

-2.5%

66.4% 2007

63.7% 2011

61.3% 2012

71.6 € 2011

69.9 € 2012

2007

N.B.: The hotels considered are comparable at constant June 2012 exchange rates. KPIs as ofJune YTD 2007, June YTD 2011 and June YTD 2012

7 B.U. Benelux
Managed 5% Leased 40%

• Hotels
• Rooms • Sales • EBITDA

53
9,326 24% of total 53% of total
Owned 55%

Labour market flexibility

Possibility of enhancing brand recognition

70 65 60 55 2007 65.3 €

RevPar -1.8% 59.5 € 2011

58.5 €
2012

100% 75% 50% 25% 0%

Occupancy

-0.5%

ADR 100 80 60 40 20 0-1.2%

68.9% 2007

64.3% 2011

64.0% 2012

94.7 € 2007

92.5 € 2011

91.3 € 2012

N.B.: The hotels considered are comparable at constant June 2012 exchange rates. KPIs as of June YTD 2007, June YTD 2011 and June YTD 2012

8 B.U. Central Europe
• Hotels • Rooms 76 13,024
Managed 3%

Owned 9%

• Sales
• EBITDA

27% of total
17% of total
Leased 88%

Good positioning in MICEsegment

Possibility of enhancing brand recognition
+2.3%

60 40 20 0 2007 43.4 €

RevPar

+4.4% 49.6 € 2012

47.5 € 2011

100% 75% 50% 25% 0%

Occupancy

+2.1% 63.9% 2012

62.2% 2007

62.6% 2011

80 60 40 20 0

ADR 69.8 € 75.9 €

77.7 €

2007

2011

2012

N.B.: The hotels considered are comparable at constant June 2012 exchange rates. KPis as of June YTD 2007,June YTD 2011 and June YTD 2012

9 B.U. Italy
Managed 9% Owned 27% Leased 64%

• Hotels
• Rooms • Sales • EBITDA

53
8,298 17% of total 10% of total

Highly fragmented competition: only 4% of the hotels belong to hotel groups
80 60 40 20 0 RevPar

Leadership position: strong negotiating power with suppliers and customers
100% 75% 50% 25% 0%

Rigid labour market

Brand in the...