Nh Comunicación Accionistas 2012
Investor Presentation
September 2012
2 Contents
• Geographical diversification:
• Segment, country • Type of contract • Sales and EBITDA RevPar by markets Latest results: • H1 2012 Results • Sales strategy • Cost analysis Sotogrande Refinancing Forecast for 2012 Strategy Appendix: • Hotels being refurbished • Latest and forthcoming openings
• •
• • • • •
3
TheCompany is mainly positioned in Europe and in urban locations
Distribution by Segments
RESORTS 9%
Geographical Distribution
LAS AMERICAS 12%
TOP CITIES Madrid Barcelona
Hotels 40 28
Rooms 4,951 3,410
Amsterdam
13
11 11 8
2,807
2,157 2,087 1,210
EUROPE 88%
URBAN 91%
Milan Berlin Buenos Aires
Distribution by Countries
Austria, 2% Belgium, 3% Argentina, 3% Mexico,3% The Netherlands, 11% Italy, 14% Germany, 18% Rest, 10% Spain, 36%
Frankfurt
Rome Brussels Munich Mexico City
7
5 6 6 6
1,271
1,151 1,135 1,127 1,088
N.B.: Figures as of 30th June 2012.
395 hotels and 58,856 rooms.
* June 2012 by number of rooms
4 With a diversified hotel portfolio
5%
Managed
22%
3%
9% 50%
38%
40% 88%
Leased
55% 51%
64% 10%
27%40%
55% 9%
23%
Owned Total NH
11%
Spain
Benelux
Central Europe
Italy
Las Americas
Rooms
58,856
21,127
9,326
13,024
8,298
7,081
* June 2012 by number of rooms
• Leases account for 55% of the total rooms • Benelux owns 55% of its rooms • Out of the 82 hotels owned by the Company, only 15 are located in Spain %
5 70% of the group’s EBITDAoriginates in Benelux and Central Europe
Hotel Revenues
Hotel EBITDA
* June 2012 recurring hotel activity
• Benelux and Central Europe account for 51% of the Revenues and 70% of the EBITDA
6 B.U. Spain
• Hotels
177
• Rooms
• Sales • EBITDA
21,127
26% of total 7% of total
Managed 38% Leased 51% Owned 11%
Leadership position in the urban segment
RevPar
Brand ofreference for business customers
Occupancy
Repositioning necessary in some hotels
100 80 60 40 20 0
80 60 40 20 0
-6.0% 42.9 € 2012
61.1 €
2007
45.6 € 2011
100% 75% 50% 25% 0%
-3.7%
ADR
92.1 €
-2.5%
66.4% 2007
63.7% 2011
61.3% 2012
71.6 € 2011
69.9 € 2012
2007
N.B.: The hotels considered are comparable at constant June 2012 exchange rates. KPIs as ofJune YTD 2007, June YTD 2011 and June YTD 2012
7 B.U. Benelux
Managed 5% Leased 40%
• Hotels
• Rooms • Sales • EBITDA
53
9,326 24% of total 53% of total
Owned 55%
Labour market flexibility
Possibility of enhancing brand recognition
70 65 60 55 2007 65.3 €
RevPar -1.8% 59.5 € 2011
58.5 €
2012
100% 75% 50% 25% 0%
Occupancy
-0.5%
ADR 100 80 60 40 20 0-1.2%
68.9% 2007
64.3% 2011
64.0% 2012
94.7 € 2007
92.5 € 2011
91.3 € 2012
N.B.: The hotels considered are comparable at constant June 2012 exchange rates. KPIs as of June YTD 2007, June YTD 2011 and June YTD 2012
8 B.U. Central Europe
• Hotels • Rooms 76 13,024
Managed 3%
Owned 9%
• Sales
• EBITDA
27% of total
17% of total
Leased 88%
Good positioning in MICEsegment
Possibility of enhancing brand recognition
+2.3%
60 40 20 0 2007 43.4 €
RevPar
+4.4% 49.6 € 2012
47.5 € 2011
100% 75% 50% 25% 0%
Occupancy
+2.1% 63.9% 2012
62.2% 2007
62.6% 2011
80 60 40 20 0
ADR 69.8 € 75.9 €
77.7 €
2007
2011
2012
N.B.: The hotels considered are comparable at constant June 2012 exchange rates. KPis as of June YTD 2007,June YTD 2011 and June YTD 2012
9 B.U. Italy
Managed 9% Owned 27% Leased 64%
• Hotels
• Rooms • Sales • EBITDA
53
8,298 17% of total 10% of total
Highly fragmented competition: only 4% of the hotels belong to hotel groups
80 60 40 20 0 RevPar
Leadership position: strong negotiating power with suppliers and customers
100% 75% 50% 25% 0%
Rigid labour market
Brand in the...
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