Plan De Negocio
Rosafarbenes Nilpferd & Sons Engineering, Inc. (RNSE) has established a strong foothold in a niche technology market for Product Category One* devices. The potential marketdemand of 180 million units far outstrips the capacity of present suppliers and is growing at a rate of 22% annually. RNSE's success in taking advantage of this boom market is evidenced by its recentgrowth in sales and profitability. Sales are projected to grow from the first quarter of Year 1 total of $280,000 to $1,600,000 by the end of the first year, and to exceed $14 million by the end of thethird year of operations. A similar growth pattern will cause before tax profits to rise significantly by the end of Year 1 and continue increasing through the end of Year 3. These results will beachieved without large additions to fixed assets. A relatively small banking facility will be needed in the form of a line of credit of $150,000-$200,000 to support the necessary growth in currentassets, half of which will represent prime corporate receivables.
*Note: Propriety and confidential information has been disguised or removed from this sample plan.
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1.1 Objectives
While workingto develop Rosafarbenes Nilpferd & Sons Engineering's image as the premier maker of Product Category One devices with the latest cutting-edge technology, the measurable objectives are:
1.Complete work to make RNSE's products compatible with at least five of the most popular first-tier operating systems (by end Month 5, Year 1), and at least three others within one year.
2. Complete athorough website redesign and get out a quality mailer to 300 Value Added Resellers (VARs) (by end Month 6, Year 1).
3. On the basis of a professional media analysis, arrange an effective...
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