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VARTA AG (Vertrieb, Aufladung, Reparatur Transportabler Akkumulatoren; Distribution, charging, repair of transportable accumulators) is a company based in Germany manufacturing batteries for globalautomotive, industrial and consumer markets. A sales slogan was "you're smarter to fit Varta!" in the mid 1990s. However the brand is now owned by other companies.
[edit] History
VARTA wascreated in 1904 as a subsidiary of Accumulatorenfabrik Aktiengesellschaft (AFA) and was based in Berlin and Hagen in Westphalia. AFA was acquired by Günther Quandt after the First World War and the VARTAbusiness was expanded greatly. The company was the manufacturer of batteries and accumulators for the Wehrmacht, submarines and the Luftwaffe during World War II.[1] During this period slavelabourers worked in AFA's factories under appalling conditions.
After the war most of the shares of Varta passed from Günther Quandt to Herbert Quandt. The subsidiary in East-Berlin got occupied by theSoviet zone and was named Berliner Akkumulatoren- und Elementefabrik. In 1977 VARTA AG's businesses were split up by Herbert Quandt. Battery and plastics operations were retained in VARTA AG, but thepharmaceuticals and specialty chemical businesses was transferred to a new public company called Altana, and the electrical business was spun off into a company called CEAG. His shares in VARTA AGwere left to his three children by his second marriage; while the two children of his third marriage received shares in Altana and CEAG (and a substantial stake in BMW).
However by 2006 Varta AG hadsold all its operating divisions and the Quandts had sold their shares. VARTA AG is currently liquidating its remaining assets, contracts, liabilities and shareholdings (in particular themanufacture and sale of VARTA batteries). The VARTA businesses continues elsewhere in other hands.
* The consumer battery activities were sold to Rayovac (now called Spectrum Brands) in
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