Political Campaigns In Social Networks

Political campaigns today are not like those of ten or thirty years ago. Now not only one or two types of voters, but also there are dozens that require specialized and precise message.The so-called political marketing strategists need to take on this challenge and diversify their messages that conform to the demands.
After the victory of Obama, many “gurus” of internet and political marketingsaid that the futures political campaigns should focus their messages into Internet, that this was the most important media and following the success of Obama campaign could create a super campaignstrough social networks such as Facebook, YouTube and Twitter.
Many Web users have learned more than the movements of their candidates through social networks, through their rallies or politicalactions in radio, television or other means are considered traditional.
Facebook, twitter or YouTube have been some of the most important tools with which politicians have spread their political messages.Most of the candidates have profiles on Facebook and Twitter and the other social networks with a large volume of both posts, as followings.
TWITTER AND FACEBOOK
Most parties have profiles andaccounts in Facebook and twitter for any citizen to be informed. On Facebook the information published may be more extensive and concise as opposed to twitter where information is limited to150 characters, in this way, information is more direct.
Also in Facebook can create groups and pages. One of the utilities of the development. It is bringing together people with common interests. In groups youcan add photos, videos, messages, etc.. The pages are created for specific purposes and unlike the groups do not contain discussion forums, as they are directed towards specific brandsor characters and not to any call.
One of the parties has chosen electoral formula, which also can create a lot of cheap virality: advertise via users. Users to share information about the campaign of the...