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Malcolm Baldrige National Quality Award Self Assessment

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PAKISTAN INSTITUTE OF QUALITY CONTORL

© Pakistan Institute of Quality Control – (ICQI'1999)

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MALCOLM BALDRIGE NATIONAL QUALITY AWARD SELF ASSESSMENTby Nasir Ahmed Group Director Human Resources Rhone-Poulenc Rorer Pakistan (Pvt) Limited

BALDRIGE NATIONAL QUALITY PROGRAM
More than 30 years ago, noted American quality leader Joseph M. Juran predicted that a focus on quality would help turn Japan into an economic powerhouse. His warning went unheeded by many industrialized nations, including the United States. But his prediction provedtrue. By the 1980s, many industry and government leaders in the United States saw the handwriting on the wall : “Get quality or lose the race.” In 1987, jumpstarting a small, slowly growing U.S. quality movement, Congress established the Malcolm Baldrige National Quality Award and the Baldrige National Quality Program to promote quality awareness, to recognize quality achievements of U.S. companies,and to publicize successful strategies. Now considered America’s highest honor for business excellence, the Baldrige award is presented annually to U.S. companies by the President of the United States. Awards may be given in each of three categories: manufacturing, service, and small business. The Commerce Department’s National Institute of Standards and Technology (NIST) was selected by Congressto design and manage the Baldrige award and program because of its long-standing role in helping U.S. companies compete, its worldrenowned expertise in quality control and assurance, and its reputation as an impartial third party. While the award is the centerpiece, the broader Baldrige National Quality Program is helping not only award applicants but many other American business and organizationsbecome more competitive and higher performers. “The Malcolm Baldrige National Quality Award is playing a vital role in helping the United States gain the edge in a fiercely competitive global marketplace,” said Secretary of Commerce William Daley. Now, other countries, including Japan, are emulating this American program. In a recent letter to Secretary Daley, the chairman of the newlyestablished Japan Quality Award committee said, “As the Malcolm Baldrige National Quality Award celebrates its first decade, the major contribution that it is making to United States business practices and to the continued vitality and growth of the economy is becoming increasingly clear. The 31 companies recognized with awards provide models of leadership … both in the United States and overseas.”
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But, the competitive race is never ending. More companies worldwide are beginning to understand that quality and performance excellence in all they do is a powerful competitive advantage. To attain and retain market leadership in the next century, U.S. companies will have to even more flexible and creative, with a long-range view of the futureand improvement always in their sights. The Baldrige program at NIST is well-positioned to act as a focal point and education resource to help American businesses and other organizations respond quickly and effectively to the challenges of the 21st century.

MORE THAN A CONTEST – MORE THAN “TQM”
The Baldrige program is not the latest management “flavor of the month”; nor is it a fad. Celebratingits 10th year, the Baldrige National Quality Program and the award’s performance excellence criteria are recognized worldwide as a powerful way to help any organization improve performance across the board. In particular, the Baldrige criteria for performance excellence have played a valuable role in helping U.S. organizations improve. Gardon Black, chairman and chief executive officer of...