Presentacion En Ingles
Páginas: 5 (1006 palabras)
Publicado: 7 de julio de 2011
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Honor, integrity and passion define
Chivas Regal
CHIVAS REGAL
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INTRODUCTION
Whisky Chivas Regal Premium is the most recognized in the world. Simple, elegant and authentic Scottish lineage is present in over 200 countries.
This success is the result of passion and the intense search of the brothers James and John Chivas, its founders, to create a smooth whiskey andinteresting than those that occurred in the early nineteenth century, easy to appreciate and share with friends.
The desire became a reality. After decades of dedication, mixing whiskey made from high quality raw materials and more stale malts from distilleries best known were a distinctive product and, eventually, became an icon of spirits.
HISTORY
The Story of Chivas Brothers beganmore than 200 years when they decided to open a shop Gourmet Aberdeen (Scotland) in 1801. Blended Whisky production (mixed grain whiskey and malt) was not made official by law until 1860, a move that was a great testament to the work of Chivas Brothers, whose legacy continues today.
The tradition of the Chivas home takes more than two centuries. In 1801 the brothers James and John Chivasfounded a general store business in order to provide its customers with the highest quality.
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In their business of Aberdeen in Scotland, could find coffee, spices and liqueurs first level. However, they found it impossible to offer a whiskey that would meet their expectations. So he began to mix different malt whiskeys mellow the highest quality, to finally get a drink more palatable,which had won wide acceptance and throughout history.
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In 1842 Queen Victoria visited Scotland for the first time and was impressed with food and spirits that Chivas Brothers offered in your store. After a few years, James Chivas received a letter from Lord Liverpool announcing that for excellent service, Chivas Brothers would be benefited with a security to provide goods to the Queen.His fame continued to grow. In early 1900 America was a market booming and looking for new and more sophisticated products.
To meet that demand is expanding rapidly in the fall of 1909 created Chivas Regal and within months the agents of Chivas Brothers and cables sent to Aberdeen for more inventory of Chivas Regal.
The following year, the brand had become one of the goods imported consumerfavorite New York society.
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ACHIEVEMENTS
Several international awards and qualifications of specialized media support the excellence of the brand.
One of the greatest prides of Chivas Brothers is the award for "Distiller of the Year" award at the International Wine & Spirit Competition in London, the biggest contest of its kind globally, led by the most influential benchmarksfor the industry.
In its latest edition, the company earned this distinction for the third time in four years.
In addition, the launch of Chivas Regal 18 Years Gold Signature, the journal of Dave Broom Whisky Magazine called it a score of 9 out of 10 and described with notes of "chocolate, lustful, and fruit."
Spirit Journal also said giving the maximum score of the scale, five stars.PRODUCT
Chivas Brothers is the owner of the greatest whiskeys aged in Scotland, different ages, always with the same premium quality standard.
Soft, with ample capacity of aging and a distinctive flavor and enjoyable, their whiskeys are made from the finest raw materials and mixed by one of the most internationally recognized talents in the specialty: the Master Blender, Colin Scott.
Thisfeature can be seen in the supply of Super Premium range, with products greater than 18, 21, 25, 38 and 50, among others.
Chivas Regal 12 Years Whisky is the most famous and a legend among the spirits.
Complex combinations of Scottish whiskeys highest quality and time
Care are the keys to its worldwide acceptance.
It comes from the Speyside region, which gives it its smooth style and...
Honor, integrity and passion define
Chivas Regal
CHIVAS REGAL
[pic]
INTRODUCTION
Whisky Chivas Regal Premium is the most recognized in the world. Simple, elegant and authentic Scottish lineage is present in over 200 countries.
This success is the result of passion and the intense search of the brothers James and John Chivas, its founders, to create a smooth whiskey andinteresting than those that occurred in the early nineteenth century, easy to appreciate and share with friends.
The desire became a reality. After decades of dedication, mixing whiskey made from high quality raw materials and more stale malts from distilleries best known were a distinctive product and, eventually, became an icon of spirits.
HISTORY
The Story of Chivas Brothers beganmore than 200 years when they decided to open a shop Gourmet Aberdeen (Scotland) in 1801. Blended Whisky production (mixed grain whiskey and malt) was not made official by law until 1860, a move that was a great testament to the work of Chivas Brothers, whose legacy continues today.
The tradition of the Chivas home takes more than two centuries. In 1801 the brothers James and John Chivasfounded a general store business in order to provide its customers with the highest quality.
[pic]
In their business of Aberdeen in Scotland, could find coffee, spices and liqueurs first level. However, they found it impossible to offer a whiskey that would meet their expectations. So he began to mix different malt whiskeys mellow the highest quality, to finally get a drink more palatable,which had won wide acceptance and throughout history.
[pic]
In 1842 Queen Victoria visited Scotland for the first time and was impressed with food and spirits that Chivas Brothers offered in your store. After a few years, James Chivas received a letter from Lord Liverpool announcing that for excellent service, Chivas Brothers would be benefited with a security to provide goods to the Queen.His fame continued to grow. In early 1900 America was a market booming and looking for new and more sophisticated products.
To meet that demand is expanding rapidly in the fall of 1909 created Chivas Regal and within months the agents of Chivas Brothers and cables sent to Aberdeen for more inventory of Chivas Regal.
The following year, the brand had become one of the goods imported consumerfavorite New York society.
[pic]
ACHIEVEMENTS
Several international awards and qualifications of specialized media support the excellence of the brand.
One of the greatest prides of Chivas Brothers is the award for "Distiller of the Year" award at the International Wine & Spirit Competition in London, the biggest contest of its kind globally, led by the most influential benchmarksfor the industry.
In its latest edition, the company earned this distinction for the third time in four years.
In addition, the launch of Chivas Regal 18 Years Gold Signature, the journal of Dave Broom Whisky Magazine called it a score of 9 out of 10 and described with notes of "chocolate, lustful, and fruit."
Spirit Journal also said giving the maximum score of the scale, five stars.PRODUCT
Chivas Brothers is the owner of the greatest whiskeys aged in Scotland, different ages, always with the same premium quality standard.
Soft, with ample capacity of aging and a distinctive flavor and enjoyable, their whiskeys are made from the finest raw materials and mixed by one of the most internationally recognized talents in the specialty: the Master Blender, Colin Scott.
Thisfeature can be seen in the supply of Super Premium range, with products greater than 18, 21, 25, 38 and 50, among others.
Chivas Regal 12 Years Whisky is the most famous and a legend among the spirits.
Complex combinations of Scottish whiskeys highest quality and time
Care are the keys to its worldwide acceptance.
It comes from the Speyside region, which gives it its smooth style and...
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