Quiz

Quiz 1 |
I.- Write one sentence with each of the following terms

Competitor
____________________________________________________________

___________

Differentiate____________________________________________________________

_____________

Leading (adjective)
____________________________________________________________

____________

Innovative____________________________________________________________

____________

Manage
____________________________________________________________

____________

II.- Complete the text with words derivate from theones in the box. You can not
repeat words

Comfort Manage Innovate ProduceDevelop Motivate Compete Improve Differentiate Customer |

The world of business is probably the most exciting and challenging that one can think of. There are manyaspects in it that show the best of people: total quality, skills ___________________(1), motivation among others. In terms of the business itself, however, we have come to the point where the “copy andpaste” culture is becoming the norm.

In our current world of business it is becoming increasingly difficult for companies to _________________ (2) themselves from their ________________(3) . Theexperts explain that when it comes to products and services, everybody is inclined to do exactly the same as the others and then make some ______________ (4); no blame in this certainly. But it doeslimit the creativity of the human spirit and mind.

On the other hand, a new (not really new some will say) tendency towards differentiation has evolved a lot. Firms are now trying to offer____________(5) products and services so that their clients can feel more identified with them. When a customer realizes that the company he is buying from actually understands his needs, he will feel...