Tacticas De Facebook Y Google+
Páginas: 3 (651 palabras)
Publicado: 30 de julio de 2012
http://mashable.com/2012/05/17/facebook-timeline-brand-tips/
It’s time to include Google+ in your social media strategy. Here’s how.
August 11, 2011 6:00 AM
Gary Lee
10 Comments
(Editor’s note: Gary Lee is CEO of mBLAST. He submitted this story to VentureBeat.)
It’s something of an understatement to say social media is a moving target – especially for business owners. Justwhen you feel like you have a handle on your strategy for one social medium, another platform surfaces and forces you to re-evaluate. The latest entrant is Google+, Google’s fast-growing challenge toFacebook and Twitter.
There are some basic rules that can guide your business’ strategy on Google+ and any new social platform. The most important of these is to pause before you jump in. It’scritical to take some time to understand the conversations, the players and the zeitgeist of the communities you wish to become involved in before joining the conversation. Too many companies have ignoredthis approach and ended up with unproductive or counterproductive social media efforts.
Before doing anything:
* Listen to the voices talking about your market and work to understand theirconversations.
* Measure the impact prominent voices have in the market.
* Compare the voices. Find the ones that matter to your market and company.
* Engage – but only after you finish thefirst three steps.
Step 2 – measuring the impact of voices – is typically the hardest part to do, especially “by hand.” For most social media networks you can (and should) use automated measurementtools. Unfortunately, Google+ is so new that application programming interface (API) access, allowing automated solutions, does not yet exist.
The tools aren’t there yet, but the crowd is. So youprobably can’t afford to ignore Google+, which gained 20 million users in its first three weeks (Facebook reached 30 million in six months) and a lot of mindshare across the Web. While Google hasn’t...
It’s time to include Google+ in your social media strategy. Here’s how.
August 11, 2011 6:00 AM
Gary Lee
10 Comments
(Editor’s note: Gary Lee is CEO of mBLAST. He submitted this story to VentureBeat.)
It’s something of an understatement to say social media is a moving target – especially for business owners. Justwhen you feel like you have a handle on your strategy for one social medium, another platform surfaces and forces you to re-evaluate. The latest entrant is Google+, Google’s fast-growing challenge toFacebook and Twitter.
There are some basic rules that can guide your business’ strategy on Google+ and any new social platform. The most important of these is to pause before you jump in. It’scritical to take some time to understand the conversations, the players and the zeitgeist of the communities you wish to become involved in before joining the conversation. Too many companies have ignoredthis approach and ended up with unproductive or counterproductive social media efforts.
Before doing anything:
* Listen to the voices talking about your market and work to understand theirconversations.
* Measure the impact prominent voices have in the market.
* Compare the voices. Find the ones that matter to your market and company.
* Engage – but only after you finish thefirst three steps.
Step 2 – measuring the impact of voices – is typically the hardest part to do, especially “by hand.” For most social media networks you can (and should) use automated measurementtools. Unfortunately, Google+ is so new that application programming interface (API) access, allowing automated solutions, does not yet exist.
The tools aren’t there yet, but the crowd is. So youprobably can’t afford to ignore Google+, which gained 20 million users in its first three weeks (Facebook reached 30 million in six months) and a lot of mindshare across the Web. While Google hasn’t...
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