Ten Types Of Innovation - Jägermeister

Finance
1. Business Model
Company:
Mast- Jägermeister SE

Products:
„Jägermeister“
herb liqueur (35% alcohol) produced with
56 different herbs and spices.

„Schlehenfeuer“
wild fruit liqueur
38 per cent proof liqueur


The company keeps the original-recipe in secret


Jägermeister is the flagship product of Mast-JägermeisterSE, headquartered in Wolfenbüttel, south of Braunschweig, Lower Saxony, Germany.

Launched in Germany in 1935, Jägermeister quickly developed over subsequent years to become a popular spirit.

At the same time, Curt Mast expanded the company’s product portfolio adding, for example, the wild fruit liqueur Schlehenfeuer, the coffee liqueur ‘Mocca Double’, the caraway schnapps ‘Korn und Kimme’ anda ‘Boonekamp’ bitter spirit.

Into the 1960s, the company continued to manage a wide product range, sometimes stocking more than 20 different spirits and fine wines.

This broad portfolio was reduced gradually until, in the end, only Schlehenfeuer and Jägermeister remained.

Today, these two branded spirits still constitute the compete Mast-Jägermeister SE product range.     Mast-Jägermeister SE has once again achieved record sales in the past year.
The company expanded its global sales from 84.6 million 0.7 l bottles sold in 2010 to 87.1 million bottles in 2011.
This corresponds to an increase of just under three per cent compared to the previous year. The Jägermeister brand thus consolidated its eighth place in the influential Impact International ranking list of the top100 premium spirits.
Jägermeister thus continues to be the world’s best-selling liqueur brand and is the only German spirit in the top 60 in this ranking.
Jägermeister is now marketed in over 90 countries. Foreign sales account for just under 80 per cent of total sales.

2. Networks and Alliances


“All business is local”
In strategically developing its brand abroad, Mast-Jägermeister SEtakes account of cultural and country-specific circumstances in each market, and works principally with local distribution partners. The distribution partners work hand in hand with the company to develop marketing concepts tailored to the needs of the market. As a result, the way in which the Jägermeister brand is presented can differ enormously from country to country. In Spain, for example,Jägermeister has a strong rock image, while in Italy and Hungary it is chic and in vogue.




Sport-SponsoringJägermeister wrote „sport-history“ in 1973.It was the first company which sponsored a footballteam with shirt advertising.  ( Eintracht Braunschweig)Since 1972 Jägermeister sponsers Auto mobil racing sports Table Tennis But presently Jägermeister distanceitself from Sport-Sponsoring because „Alcohol and active Sport don´t belong together“. 
Process
Enabling Process
The company set value on cooperating with the
same partner-companys over years.
For example: They cooperate since 1960 with the
family company which porduce the oak barrels
Furtermore the „Meister“ – the experts which are
responsible for the Jägermeister extract arevery
much respected and honoured.

4. Core Process
Products: „Jägermeister“ and „Schlehenfeuer“
To produce the extract, the base of „Jägermeister“, they obtain the different herbs and spices from all over the world.
After the Maceration process the extract is stored in oak barrels for one year.
After the maturation year in the oakbarrels, the extract is filtered again in order toproduce a clear solution.
In the final step, the Jägermeister essence is mixed with water, pure alcohol, balanced with liquid sugar and caramel and then filtered again.
→It is possible to visit the factory (The guided tours are offered in english too)
Offerings
5. Product performance
Something unites the Jägermeister worlds:
Some elements remain unchanged and
unmistakeable in every...