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PANTONE Color Of The Year For 2011:
PANTONE® 18-2120 Honeysuckle |

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Energizing Honeysuckle Lifts Spirits and Imparts Confidence to Meet Life's Ongoing Challenges

CARLSTADT,N.J., Dec. 9, 2010 – Pantone LLC, an X-Rite company (NASDAQ: XRIT), and the global authority on color and provider of professional color standards for the design industries, today announced PANTONE®18-2120 Honeysuckle, a vibrant, energetic hue, as the color of the year for 2011.

While the 2010 color of the year, PANTONE 15-5519 Turquoise, served as an escape for many, Honeysuckle emboldens us toface everyday troubles with verve and vigor. A dynamic reddish pink, Honeysuckle is encouraging and uplifting. It elevates our psyche beyond escape, instilling the confidence, courage and spirit tomeet the exhaustive challenges that have become part of everyday life.

“In times of stress, we need something to lift our spirits. Honeysuckle is a captivating, stimulating color that gets theadrenaline going – perfect to ward off the blues,” explains Leatrice Eiseman, executive director of the Pantone Color Institute®. “Honeysuckle derives its positive qualities from a powerful bond to itsmother color red, the most physical, viscerally alive hue in the spectrum.”

Eiseman continues, “The intensity of this festive reddish pink allures and engages. In fact, this color, not the sweetfragrance of the flower blossoms for which it was named, is what attracts hummingbirds to nectar. Honeysuckle may also bring a wave of nostalgia for its associated delicious scent reminiscent of thecarefree days of spring and summer.”

Honeysuckle is guaranteed to produce a healthy glow when worn by both men and women. It's a striking, eye-catching hue that works well for day and night in women'sapparel, accessories and cosmetics, and in men's ties, shirts and sportswear. Add a lively flair to interior spaces with Honeysuckle patterned pillows, bedspreads, small appliances and tabletop...
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