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PSA Peugeot Citroën continued to roll out its global development strategy in 2013. The strategy is aimed at stepping up Group growth in the most promising markets, particularly China (+18,7% in 2013), Latin America (+2,8% for Brazil, Argentina, Chile and Mexico) and Russia (-6%).
The crisis in the European markets has underlined the need to seek out growth internationally. PSA Peugeot Citroën’sstrategy consists in developing sales, production and design, with the Group having chosen to produce close to its end markets. The result is an increased share of Group sales outside Europe, which accounted for 42.2% of the total in 2013, up 18 points on 2009. International growth was confirmed by a unit sales increase of 26.1% in China, 7% in Latin America and 4.4% in the rest of the world. Incontrast, sales in Russia fell 15.4%, impacted by the slowing economy.

The Group aims to make half of its total sales outside Europe by 2015.

China: PSA Peugeot Citroën’s number-two market
hina remained the world’s largest automobile market, albeit with a slightly lower growth rate. In all, 13 million passenger cars and nearly 25 million cars and light commercial vehicles were sold in Chinaduring the year, representing 20% of worldwide sales.rst-half 2013 (277,000 vehicles), outpacing market growth of 16%. The performance was driven in particular by the success of the Peugeot 308, the brand’s best-selling car in China, and the Citroën C4, which ranks top five in its category. The dealership network of the first joint venture, DPCA, is developing rapidly (up 13% in 2012), while thesecond joint venture, CAPSA, has already opened 25 dealerships. The DS line was launched at the end of June 2012 with three imported models, the DS3, DS4 and DS5.

Latin America: strong and sustained investments

Laying the foundation stone at the Wuhan 3
site in China, with Grégoire Olivier, CEO,
Asian Operations
As part of its growth strategy in Latin America and following a €700-millioninvestment in 2010/2011, PSA Peugeot Citroën is pursuing its investment plan in the region. Between now and 2015 the Group is to invest €240 million a year in Brazil to double its production capacity. Alongside the styling and R&D centre in São Paulo, Brazil, the Group has two production plants in Latin America – at Porto Real in Brazil and Buenos Aires in Argentina – as well as an engine plantin Jeppener, Argentina. The Porto Real plant in Rio de Janeiro State plays a strategic role in the Group’s development in Latin America. The site produced its one millionth vehicles for PSA Peugeot Citroën in 2012, 11 years after opening. In addition to assembly lines, the Porto Real centre is home to an engine plant that has produced nearly 1.4 million units in ten years. The site employs 4,000people. A dynamic product plan will see the launch of eight new, locally-produced Peugeot and Citroën brand vehicles through 2015.

Russia: growth confirmed
PSA Peugeot Citroën sold 78,000 vehicles in Russia in 2012, up 7% year on year. The Group holds a strong 25% share of the imported light commercial vehicle market. In manufacturing terms, the Kaluga plant 180 km south of Moscow now handlesfull vehicle production, with a capacity of 125,000 units a year. The Group is also developing the sales networks of the two brands. It has a total 141 dealerships covering 90% of Russia, along with a spare parts warehouse and a training centre. The infrastructure in Russia rounds out rather than replaces PSA Peugeot Citroën’s European production base, serving to manufacture more units close to theGroup’s markets. The Group’s reputation as a local player is underscored by the presence in Russia of Faurecia and a Russian subsidiary of Banque PSA Finance.

Designing global vehicles

PSA Peugeot-Citroën
PSA Peugeot-Citroën
Poissy - PSA Pôle tertiaire.jpg
Factoría de PSA en Poissy
Tipo Multinacional
Industria Automóvil
Fundación 1976
Sede Bandera de Francia XVI Distrito de París,...