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Interbrand
INTERBRAND RELEASES THE 2

nd

ANNUAL BEST GLOBAL GREEN BRANDS REPORT

Toyota maintains its #1position; Automotive and technology brands dominate the 2012 ranking
LONDON, England – June 26, 2012 – Interbrand, the world’s leading brand consultancy and author
of the annual Best Global Brands report, has released its 2012 Best Global Green Brands report.
Toyota (#1), Johnson &Johnson (#2), and Honda (#3) top the ranking with Danone (#9), Ford (#15),
Starbucks (#36) and UPS (#43) representing this year’s top risers. This year’s report shows that
industries around the world are taking actionable and quantifiable measures to improve both their
sustainability performance and their degree of external reporting.
As sustainability initiatives continue to gain relevance inthe C-suite and with consumers, companies
in all sectors are striving to strike a winning balance between building a green business and
effectively communicating sustainable practices in the global marketplace. Interbrand’s 2012 Best
Global Green Brands report examines the gap that exists between corporate environmental
practices and consumer perception of those practices using its 2011 BestGlobal Brands report,
extensive consumer research and performance data provided by Deloitte – data based upon publicly
available information.
“Sustainability has proven to be a strategic and profitable aspect of business and a brandstrengthening asset,” said Jez Frampton, Global Chief Executive Officer of Interbrand. “It is crucial
that consumers’ impressions of a brand are in close alignmentwith that brand’s actual
environmental performance. Otherwise, a brand’s efforts in this area could serve as an under-utilized
asset, or, conversely, suffer due to accusations of ‘greenwashing.’”
David Pearson, Global Sustainability Leader, Deloitte Touche Tohmatsu Limited, noted “It is
becoming increasingly clear that sustainability is a ‘must have’ rather than a ‘nice to have’ for a lot ofcompanies. It matters from a growth perspective; it matters from a cost and margin perspective; it
matters from a brand value perspective. Closing the gap between sustainability performance and
market perception is an incredibly important part of taking and continuing the sustainability
journey.”
Key Themes
Automotive and technology brands dominate the 2012 ranking
In this year’s report,automotive and technology brands dominate the ranking. Toyota maintains the
number one spot, continuing to make environmental sustainability a core management priority. The
original Prius model -- the primary launchpad for Toyota’s green image -- has recently been expanded
to encompass an entire family of sustainable automobiles, including the company’s first plug-in
model. This year, Toyota alsoachieved near zero-landfill status at all of its North American
manufacturing plants, and continues its commitment to build LEED certified buildings and
dealerships.
With long term goals around fuel efficiency, superior energy use, and the reduction of toxic
emissions, the automotive industry has been able to turn such consideration points into areas of
environmental leadership. The industryas a whole has launched a competitive range of high-profile
alternative fuel vehicles -- from electric models to hybrids -- and even some with internal
combustible engines. Eight automotive brands appear in this year’s Best Global Green Brands
ranking, with four brands ranking in the top 10: Toyota (#1), Honda (#3), Volkswagen (#4), BMW
(#10), Ford (#15), Mercedes-Benz (#16), Hyundai (#17),and Nissan
(#21). Overall, the automotive brands’ investment in developing and marketing fuel-efficient and
alternative fuel vehicles is paying off -- in terms of both performance and perception.

Interbrand
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