Visual Rhetoric

Kloss, Karlie. Numéro Magazine. By Greg Kandel. Greg Kadel Studios. New York: 2012.

Laura Salas
Professor Robinson
ENGL 1302 S32
28 September 2012

Advertising in our times is seen as a negative media because it brings much disappointment and many canceled their positive purpose in our world informed. In eating disorders is very critical of the media to be social generators and motorsthat are accepted personal dissatisfaction. It is difficult in a society where myths are created and currently speculation people falling in diseases and disorders related to self-esteem, images and fashion. The most affected are women and men because they are still in full development of the personality that leads them to create paradigms in life that are mostly perceptions of how they are livingwhich are influenced by the media and society works as a factor to pull over to these diseases. Advertising is making people most of them teenagers to believed in something is not real, and causing them, to have low self esteem and eating disorders and why hiring a super skinny model if they going to photoshopped her.
Why hire such thin models? It's because having women as thin cause women tohave expectations, but to what are unattainable standards of beauty, which is why women are obsessed with becoming what brand, what is to be beautiful ... and therefore spend more buying products that advertise these models trying to become like them. It works more with women more insecure, than is usually part of adolescence and young adulthood.
The beauty myth not only faces some women againsteach other, by making the comparison to determine which is beautiful and the ugly require to define more precisely what or who is beautiful, but it hurts each in its interior. It speaks to the power of beauty, but this power is not real, but what you have is a ruthless dictatorship over those who, feeling the classification potential victims, they resort to the most diverse techniques and methodsto avoid being condemned to disqualification. That is the typical feminine outfit they want to sell advertising to force us to be obsessed with our beautiful and natural body. And from there they get the business of selling products and all those things that do not work, but only serve to have low self-esteem.
It is common to see retouching of models in magazines so that they look slimmer thannormal; therefore, this case calls my attention both because unlike what is usually done, this renowned model accentuated her ribs to look more "stuffed". In a photo shoot for the October issue, the editors decided it photoshopped an image where you can see her ribs in a striking way, perhaps, for the pose.
Most disasters with photo retouching we report are treated too high expectations of themodels and artists. Some graphic artists sawing them hips, love handles or anything that is not "perfect" in the strange world of modeling. But Karlie Kloss is one of the few that has been retouched for being too skinny. The model posed for Numéro pages, but thought better magazine hid their ribs.
Who observe good the photo notice that it is strange that her ribs not protruding in the photo on theright. Photographer Greg Kadel is very offended by the move of the French journal cataloging his intervention as unnecessary and unacceptable. He said he wanted to highlight the thinness and athleticism of Kloss.
According to the image at left is being distributed by Kadel’s studio, while Numero Magazine is distributing the image at right. As Shift recently explored, photoshopped models tolook less thin has become increasingly common. At the same time, with abdomen thrown forward, shoulders back and arms in the air, plenty of peoples’ ribs would show. Which is to say, we don’t think the image is quite as dramatic in its focus on Kloss’ thinness as the one removed from Vogue. But the issue here isn’t really which image is more dramatic, the issue is hiring a very thin model and...