Administracion de operaciones

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marketing -------------------------------------------------
V.P of marketing -------------------------------------------------
manages: customer demands -------------------------------------------------
generates: sales for goods and services | operationsV.P of operations Manages: people, equipment, technology, materials, and informationToProduce: Goods and/or services | FinanceV.P of FinanceManages: cash flow, current assets, and capital investments |
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OPERATIONS MANAGMNT
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is the business function that plans, organizes, coordinates and controls the resources needs to produce acompany´s goods and services. Operations management is a management function. it involves managing people, equipment, technology , information and many other resources. Operation management is the central core function of every company. This is true whether the company is large or small, provides a physical good a service, is for-profit not-for-profit. Every company has an operations managementfunction. Actually, all the other organizacional functions are there primarily to support the operations function. Without operations, there would be no goods or services to sell. Consider a retailer such as The Gap, which sells casual apparel. The marketing function provides promotions for the merchandise, and the finance function provides the needed capital. It is the operations function, however,that plans and coordinates all the resources needed to design, produce, and deliver the merchandise to the various retail locations.
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THE ROLE OF OPERATIONS MANAGEMENT is to transform a company´s inputs into the finished goods or services. Inputs include human resources (such as workers and managers), facilities and processes (such asbuildings and equipment), as well as materials, technology, and information. Outputs are the goods and services a company produces.
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At a factory the transformation is the physical change of raw materials into products, such as transforming leather and rubber into sneakers, denim into jeans, or plastic into toys. At an airline it is the efficientmovement of passenger and their luggage from one location to another. At a hospital it is organizing resources such as doctors, medical procedures, and medications to transform sick people into healthy ones.
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operations management is responsible for orchestrating all the resources needed to produce the final product. This includes designing the product;deciding what resources are needed; arranging schedules, equipment, and facilities; managing inventory; controlling quality; designing the jobs to make the product; and designing work methods. Basically, operations management is responsible for all aspects of the process of transforming inputs. Costomer feedback and performance information are used to continually adjust the inputs, thetransformation process, and characteristics of the outputs.
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diferences between manufacturing an service organizations
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organizations can be divided into two broad categories: manufacturing organizations and service organization, each posing unique challenges for the operations function. There are twoprimary distinctions between these categories. First, manufacturing organizations produce physical, tangible goods that can stored in inventory before they are needed. By contrast, service organizations produce intangible products that cannot be produced ahead of time. Second, in manufactiring organizations most customers have no direct contact with the operation. Customer contact occurs through...