advertising

Advertising or advertizing is a form of communication for marketing and used to encourage, persuade, or manipulate an audience (viewers, readers or listeners; sometimes a specific group) to continueor take some new action. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideological advertising is also common. InLatin, ad vertere means "to turn the mind toward.
It is the promotion of a company's products and services carried out primarily to drive up sales of the products and services. It is also done to build abrand identity and communicate changes in old products or introduce new product/services to the customers. Egyptians used papyrus to make sales messages and wall postersThomas J. Barratt from Londonhas been called "the father of modern advertising". Working for the Pears Soap company, Barratt created an effective advertising campaign for the company products, which involved the use of targetedslogans, images and phrases. The first American advertising to use a sexual sell was created by a woman – for a soap product. Although tame by today's standards, the advertisement featured a couple withthe message "The skin you love to touch

There are several reasons for advertising, some of which are as follows:
Increasing the sales of the product/service.
Creating and maintaining a brandidentity or brand image.
Communicating a change in the existing product line.
Introduction of a new product or service.
Increasing the buzz-value of the brand or the company.

Criticism Whileadvertising can be seen as necessary for economic growth, it is not without social costs. Unsolicited commercial email and other forms of spam have become so prevalent that they are a major nuisance tousers of these services, as well as being a financial burden on internet service providers.[1] Advertising increasingly invades public spaces, such as schools, which some critics argue is a form of...