Apple inc

Páginas: 5 (1223 palabras) Publicado: 19 de septiembre de 2012
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APPLE


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ORGANIZATION
American multinational corporation that designs and sells consumer electronics, computer software , and personal computers. The company's best-known hardware products are the Macintosh line of computers, the iPod, the iPhone and the iPad.

It is the world's third-largest mobile phone maker after Samsung and Nokia.


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COMPANY HISTORY

FoundersSteve Jobs & Steve Wozniak effectively created Apple Computer on April 1, 1976, sfgdsgfs with the release of the Apple I, and incorporated the company on January 3, 1977, in Cupertino, California. For more than two decades, Apple Computer was predominantly a manufacturer of personal computers, but it faced rocky sales and low market share during the 1990s. Jobs, who had been ousted from the companyin 1985, returned to become Apple's Inc., and he brought with him a new corporate philosophy of recognizable products and simple design. With the introduction of the successful iPod music player in 2001, Apple established itself as a leader in the consumer electronics industry, dropping "Computer" from its name.


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MISSION STATEMENT
Apple designs Macs, the best personal computers inthe world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.

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INTERNAL ENVIRONMENT

5Ms
1. Men

employees

Steve Jobs suppliers

+Apple’s
Board of Directors

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2. Money
ü  ü 

5Ms

Lawsuit Apple vs Samsung = $1.05bn Stock price approx. $674.57

ü  NO

Debt

CUPERTINO, California—July 24, 2012—Apple® today announced financial results for its fiscal 2012 third quarter ended June 30, 2012. The Company posted quarterly revenue of $35.0 billion and quarterly net profit of $8.8 billion. These results compare torevenue of $28.6 billion and net profit of $7.3 billion, in the year-ago quarter.

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3. Machinery

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3.  Materials
Preoccupation with the materials and processes is essential to the way they work.
iPhone: scratch-resistant glass, band of stainless steel…

4.  Market
1)  Middle/Upper 2)  People

income folks who are willing to pay a bit more for a better user experience. who liketo have fun with technology. No other platform offers as many entry level tools (the whole iLife bunch and more). enthusiasts and fans ages 12-35. in media and design.

3)  Music

4)  Professionals

5Ms

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MICRO ENVIRONMENT
- Excellent brand loyalty by its customers. Many own multiple products - No debt, excellent cash flow. - Excellent Research & Development division - Global reach,Apple’s brand is strong around the globe. - Owner of own Operating System (iOS) - Apple is an innovator and technology leader.

strenghts

opportunities

- In the next years Applications for the iPhone, iPod touch and iPad will generate more revenue than music downloads (iTunes). - Cross product sales will continue to increase as more and more people choose Apple. - Product developmentcycles have shortened in the mobile phone market, giving Apple a bigger opportunity in upgrade sales. - Apple new iAd advertising platform for Apps could be a significant revenue generator.

SWOT

- Weak integration with Microsoft Office makes their product line less attractive to business enterprises. - Google’s Android Operating system is slowing Apple’s growth rate in the mobile phone market. -High Price.

- Mobile Phones based on Google’s Android Operating System. - Mobile Phones based on Microsoft’s new Mobile 7 Operating System. - Cheaper laptop computers from Dell, Toshiba, HP, Sony and IBM. - New Tablet computers based on Kindle Fire or Google’s Android Operating System could hurt their iPad sales. - Online Music Stores from Amazon, Yahoo! and Wal-Mart offering music cheaper. -...
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