Articulo 6

I confess, the prospect of gathering my team together for a group pow-wow to collectively generate new ideas and engage in problem-solving makes me feel all warm and fuzzy. The problem is,traditional brainstorming sessions are rarely the best way to ensure innovation.
Protecting Your Creative Energy Sandy Styer Contributor
Group work has been the norm across many industries for decades now,and schools have been placing students’ desks in clusters to ingrain this group-think tendency at ever earlier ages. Individual offices and cubicles have given way to collaborative workspaces in manyoffices, especially where creative work is the stock-in-trade.
Intuitively, this all makes a great deal of sense to me. Take down the walls, those silly barriers. Let the people come together andbuild a better tomorrow, with each contributing their unique strengths to the conversation. We’re stronger together. And to a large extent, I still believe all of this to be true.

Cover via AmazonHowever, there have been several studies done on the effectiveness of brainstorming, and the results are disappointing. Richard Wiseman burst more than a few bubbles with his book 59 Seconds: Think aLittle, Change a Lot which exposed flaws in many of the beliefs we take for granted, such as the one about brainstorming being the being the best way to come up with great ideas:
“Over 50 years ofresearch shows that people often reach irrational decisions in groups … and highly biased assessments of the situation… strong willed people who lead group discussions can pressurise others intoconforming, self-censorship and create an illusion of unanimity.”
He goes on to say that “people are more creative away from the crowd. It is a universal phenomenon emerging in work across the world, includingAmerica, India, Thailand and Japan. In short – for seventy years, people have been using brainstorming to stifle–not stimulate their creative juices.”
Ouch.
Does this mean we need to scrap the...