Changes In Companies

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Changes in companies

Companies afford many changes during their lifecycle and it is important to know how to manage them. Those changes arerelated with transformation from a small company to a bigger one, expansion to another locations, commercialize more products and merge or doing joint ventures with another companies.

Examples like the“Atlanta Bread” café that expanded to another locations and lose their essence, Starbucks that grow and changed its first ideal of “Starbucks experience” with experienced people preparing the coffeeand comfortable couches to a coffee with small chairs and inexperienced employees, or McDonald’s that was including Disney cups in their restaurants for sale. Those are problems that companies facebecause when they grow, they cannot be aware of small details that maybe customers are, or they have to purposely change, add new products and standardize their points of sale.

In my opinion,companies have to grow and need to include strategies that make them profitable and sustainable, but these strategies have to go in the same way as the principal and initial purpose of the company. Customersperceive and are willing to buy products from companies with authentic objectives.

In order to grow, a company has several options but it has to build the best alternative conserving its companyideals. For example, when I was working at Warmer Lambert, Pfizer was interested in our pharmaceutical products in order to be the No 1 pharmaceutical company, for this reason Pfizer bought WarnerLambert, but some of the brands that belonged to Warner were not related to pharmaceutical business, for example, the candy manufacturer division “Adams”, and Pfizer decided to sell those not relateddivisions.

When change occurs it is important that the employees know the goals and feel included, build the culture: that everybody know what is the company about and how they have to behave and...