Conscious Capitalism

Conscious Capitalism is a philosophy based on the belief that a more complex form of capitalism is emerging that holds the potential for grow corporate performance and at the same time continuing toadvance the quality of life for billions of people.
This movement challenges business leaders to re-think why their organizations exist and to acknowledge their companies' roles in the interdependentglobal marketplace.
The movement recognizes that there are essential elements of a healthy, functioning economy, as are trust, compassion, collaboration, and value-creation. Conscious Capitalism isthe system-level effect of a substantial number of companies practicing the four principles of a Conscious Business as defined below:
Higher propose
Conscious Businesses adopt a higher purpose thattranscends profit maximization. A compelling sense of purpose can create an extraordinary degree of engagement for stakeholders and catalyze tremendous organizational energy.
Stakeholder orientationConscious businesses are explicitly managed for the simultaneous benefit of all of their interdependent stakeholders, including customers, employees, investors, suppliers, and the larger communitiesin which the business participates. Stakeholders comprise an interdependent and interrelated system, recognizing that by creating value for all of the stakeholders (in various and often differingways) the whole system advances.
Conscious leadership
Driven primarily by service to the firm's purpose, and focus on delivering value to the stakeholders, Conscious Leaders adopt a holistic worldviewthat moves beyond the limitations of traditional machine metaphors for business. They view their enterprises as part of a complex, interdependent, and evolving system with multiple constituencies.Conscious Leaders see that profit is one of the important purposes of the business, but not the sole purpose. Most importantly, they reject a zero-sum, trade-off oriented view of business and look for...