Datos Del Mercado De Sidra En Eua

According to data from Chicago-based market research firm SymphonyIRI Group, hard cider sales at supermarkets and other stores (data exclude Walmart, club stores and liquor stores) totaled about $71.5 million for the 52 weeks ending Aug. 5, more than a 50 percent increase over the same period a year before.

Read more:http://www.foxnews.com/leisure/2012/09/06/hard-cider-takes-bigger-slice-beverage-market/#ixzz2MQnEDbfo

----------

More Americans are quenching their thirst with hard cider. In 2011, U.S. sales of the alcoholic beverage made of fermented apple juice were up 20 percent over the previous year, according to the U.S.-based Beer Institute.

http://www.voanews.com/content/taste-for-hard-cider-grows-in-us/1483936.html

----------


I've been noting an explosion insmall -- and not-so-small -- cidermakers, and it's reflecting a huge category growth. According to a story in today's Shanken News Daily, cider sales in the U.S. rose by 23% last year (that's 5.7 million cases sold in 2011...and for those of you who, like me, are used to thinking in barrels, it's about 414,000 bbls.). Pretty amazing, and probably explains why A-B and Boston Beer both rolled outciders this year (Michelob Ultra Light Cider and Angry Orchard, respectively). It's amazing what cider can do when it gets proper distribution, too: they report that Crispin cider, after being bought by MillerCoors' Tenth & Blake craft/import unit in February, has been growing at about 300% per month since the purchase. That's frickin' amazing.

Vermont Hard Cider’s top brand is the Woodchucklabel ($8.99-$9.99 a six-pack), which last year grew 32.8% to surpass the 2-million-case mark [with Strongbow, that's half the market]. The brand—which includes a range of seasonals and private reserve offerings—is trending at more than 28% growth for the first half of 2012, according to Williams, and is expected to hit 3 million cases by year-end. Vermont Hard Cider is breaking ground next monthon an expansion project at its Middlebury, Vermont production facility that will grow capacity from 4 million cases to 10 million cases annually. Vermont Hard Cider is also investing heavily in innovation, recently launching Woodchuck in a 12-ounce can format. In addition, the company has started production on an aged cider matured in Bourbon barrels, set to roll out later this year.

What'sdriving it? Couple things. First, it's simply taste. Cidermakers are making better-tasting cider, just like the craft brewers made better-tasting beer. They're making more interesting ciders, robust, dry, flavored with other fruits and spices, big ciders and session ciders, and like craft beer, variety sells. Woodchuck's making seasonals, and they sell. Secondly, you've got sales to people who justflat-out don't like beer, and never will -- they're out there, just like the folks that don't like wine or whiskey -- or can't drink it: cider is increasingly picked as a natural choice for the growing number of diagnosed celiacs, who cannot digest the gluten in beer, and are actually harmed by it. Cider tastes good, it's fizzy and you drink it cold, and it has about the same ABV as beer; a veryacceptable substitute for some.

http://lewbryson.blogspot.mx/2012/08/cider-explodes-in-us-market.html

----------


Although cider remains a niche segment in the U.S. market, sales are accelerating rapidly, rising 23% to 5.7 million cases last year, according to Impact Databank. Five cider brands—Woodchuck, Strongbow, Magners, Crispin and Ace—earned Impact “Hot Brand” honors in2012.

Vermont Hard Cider is also the U.S. marketer for Strongbow ($9.49-$9.99 a six-pack), a single-expression cider brand owned by Heineken. Like Woodchuck, Strongbow experienced double-digit growth last year, rising 16.1% to nearly 800,000 cases. The U.K. import is up 18% for 2012’s first half and is projected to reach at least 900,000 cases by the year’s end, says Williams.

An Irish...