Estudiante

Implementación de Portal eCommerce con Minería de Datos
Visión del Negocio

Version 1.0

Revision History
Date | Version | Description | Author |
20/DIC/2012 | 0.9 | Versión inicial | Jorge Illescas |
20/DIC/2012 | 1.0 | Validación de información | Luis Donis |
| | | |
| | | |

Table of Contents
1. Introduction 4
1.1 Purpose 4
1.2 Scope 4
1.3 Definitions,Acronyms, and Abbreviations 4
1.4 References 4
1.5 Overview 4
2. Positioning 4
2.1 Business Opportunity 4
2.2 Problem Statement 4
2.3 Business Position Statement 5
3. Stakeholder and Customer Descriptions 5
3.1 Market Demographics 5
3.2 Stakeholder Profiles 5
3.2.1 <Stakeholder Name> 5
3.3 Customer Profiles 6
3.3.1 <Customer Name> 6
3.4 Customer Environment 6
3.5Key Stakeholder or Customer Needs 7
3.6 Alternatives and Competition 7
4. Business Modeling Objectives 7
5. Precedence and Priority 7
6. Other Requirements 7
6.1 Constraints 8
6.2 Applicable Standards 8
6.3 Quantifiers 8
6.4 Infrastructure Requirements 8
6.5 Environmental Requirements 8

Visión del Negocio
Introducción
The introduction of the Business Vision provides anoverview of the entire document. It should include the purpose, scope, definitions, acronyms, abbreviations, references, and overview of the Business Vision.]
Propósito
[Specify the purpose of this Business Vision document.]
Enfoque
[A brief description of the scope of this Business Vision document; what Project(s) it is associated with and anything else that is affected or influenced by thisdocument.]
Definiciones, Acrónimos y Abreviaciones
[This subsection provides the definitions of all terms, acronyms, and abbreviations required to properly interpret the Business Vision document. This information may be provided by reference to the project’s Glossary.]
Referencias
[This subsection provides a complete list of all documents referenced elsewhere in the Business Vision. Identifyeach document by title, report number if applicable, date, and publishing organization. Specify the sources from which the references can be obtained. This information may be provided by reference to an appendix or to another document.]
Resumen
[This subsection describes what the rest of the Business Vision contains and explains how the document is organized.]
Posicionamiento
Oportunidad deNegocio
[Briefly describe the business opportunity being met by this project.]
Enunciado del Problema
[Provide a statement summarizing the problem being solved by this project. The following format may be used.]

El problema de | [describe the problem] |
afecta a | [who are the stakeholders affected by the problem] |
el impacto es que | [what is the impact of the problem] |
una soluciónexitosa sería | [list some key benefits of a successful solution] |
Enunciado de la Posición de Negocio
[This section is optional. If you are implementing a new business this section may be useful to help sell the idea. Provide an overall statement summarizing, at the highest level, the unique position the business intends to fill in the marketplace. The following format may be used.]

Para| [target customer] |
Quien | [statement of the need or opportunity] |
El (nombre del negocio) | is a [business category] |
Que | [statement of key benefit; that is, what is the compelling reason to do business with] |
A diferencia de | [primary competitive alternative] |
Este negocio | [statement of primary differentiation] |

[A business position statement communicates thebusiness idea to all concerned.]
Descripción de los Interesados y Compradores
[o effectively provide products and services that meet your stakeholders’ and users' real needs, it is necessary to identify and involve all of the stakeholders as part of the Business Modeling process.  You must also identify the customers and partners of the business and ensure that they are adequately represented by the...