Lets say you are looking for content about internet marketing. Instead of just typing internet marketing into the Google search box, you will likely be better off searchingexplicitly for the phrase. To do this, simply enclose the search phrase within double quotes.
Example: "internet marketing"
1. Exclude Words:
Lets say you want to search for content aboutinternet marketing, but you want to exclude any results that contain the term advertising. To do this, simply use the "-" sign in front of the word you want to exclude.
Example Search:internet marketing -advertising
2. Site Specific Search:
Often, you want to search a specific website for content that matches a certain phrase. Even if the site doesn’t support a built-in searchfeature, you can use Google to search the site for your term. Simply use the "site:somesite.com" modifier.
Example: "internet marketing" site:www.smallbusinesshub.com
3. Similar Words andSynonyms:
Let’s say you want to include a word in your search, but want to include results that contain similar words or synonyms. To do this, use the "~" in front of the word.
Example:"internet marketing" ~professional
4. Specific Document Types:
If you’re looking to find results that are of a specific type, you can use the modifier "filetype:". For example, you mightwant to find only PowerPoint presentations related to internet marketing.
Example: "internet marketing" filetype:ppt
5. This OR That:
By default, when you do a search, Google willinclude all the terms specified in the search. If you are looking for any one of one or more terms to match, then you can use the OR operator. (Note: The OR has to be capitalized).
Example:internet marketing OR advertising
6. Phone Listing:
Let’s say someone calls you on your mobile number and you don’t know who it is. If all you have is a phone number, you can look it up on...
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