Iscw case

Gizem URETEN 207IE2004
MAN 102-Principles of Management Case Study #1

INTERNATIONAL STEEL CORD AND WIRE COMPANY(ISCW)

Q1:How can you define the business ISCW is in?
ISCW can be defined asfamily oriented company but they are working professionally. They have many professional managers and long term employees. Company won the ‘supplier of the year’ and it becomes the leader of theindustry. However, as in many sectors the company faces with competition. But ISCW have advantages with its high quality, excellent customer service and technological innovations. ISCW invest up to 5% of itrevenues on R&D.

Q2:Draw a diagram of the industry showing the industry supply chain. Show the ISCW suppliers as well as their customers and the customers of their customers.

Retailer /WareHouse
Steel Cord Manufacturer(like ISCW)
Tire Manufacturer
Bridgestone, Goodyear, Michelin, Continental, Pirelli
Car Companies(like Opel, Toyota, Volkswagen, Honda etc.)
Retailer(like Gedizler)Cunsomer
Raw Material Supplier(Steel Producers)

Q3:What are the strengths and weaknesses of ISCW?
Strengths of ISCW :
* High quality product(produce low weight high strength steel cord),* Excellent customer service,
* State of the art technological innovations(to create composite materials),
* Market knowledge,
* Experience.
Weaknesses of ISCW:
* The price ofISCW’s product is higher than others.
* Not having additional plant.
* Having the logistic problems
* Needing JIT(just in time) deliveries.

Q4: What opportunities and threats arepresent in ISCW’s environment?
Opportunities of ISCW:
* 21st century will become the age of composites.So, ISCW’s technology create composite materials.
* The investment of steel cord plants isvery high. Because of this tire manufacturers choose the independent suppliers to meet their needs. With the help of this, manufacturers can reduce investment.
* With improvement of the technology,...