Key success factors

Páginas: 2 (338 palabras) Publicado: 11 de febrero de 2011
key success factors

The main keys of the successful of food industry area are based in a huge an important marketing campaign as well the low prices they offer, the diversification of products,or meeting the consumers needs.

The food industry offers a wide variety of options and facilities for a consumer, and the specific company must please the consumer in order to foster their successand growth. Customer satisfaction is vital in the success of a company and at the end of the day that is what matters most.
Consumer Knowledge: knowing your consumer has been a constantly repeatedconcept. It may sound like a cliché, but in reality consumer knowledge is vital in any starting business. If you do not know what kind of consumer you wish to cater to then marketing a product wouldbe more difficult. Knowing your consumer demographics is vital at the onset.
Keeping in mind the financial capability of the consumer to purchase our product would ensure our stay in the market.Having a goal and achieving it: a goal must be set for any endeavor to be successful. Without a goal, the efforts put into place would be useless

There are also numerous key success factors that everymajor competitor must have in order to survive. To endure the crucial competitiveness within this industry companies must: be able to compete with low prices, product diversity and meeting theconsumer's wants and needs. Location is an essential factor in order for competitors to survive in the tough nature of this industry. .. Another important aspect of surviving in the food industry is therequirement to adequately advertise products. By doing this, companies attract the attention of their prospective consumers and maximize brand awareness. The more the consumers visually see the product,the more likely they are to buy and use that specific product. Brand loyalty is vital to surviving in this industry. The companies' goal is to ultimately reach the point where their customers are...
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