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merchant is a businessman who trades in commodities that he did not produce himself, in order to earn a profit.
Merchants can be one of two types:
1. A wholesale merchant operates in the chain between producer and retail merchant. Some wholesale merchants only organize the movement of goods rather than move the goods themselves.
2. A retail merchant or retailer, sells commodities toconsumers (including businesses). A shop owner is a retail merchant.
A merchant class characterizes many pre-modern societies. Its status can range from high (the members even eventually achieving titles such as that of merchant prince or nabob) to low, as in Chinese culture, owing to the presumed distastefulness of profiting from "mere" trade rather than from labor or the labor of others as inagriculture and craftsmanship.
Contents[hide] * 1 Significance in law * 1.1 Implied warranty of merchantability * 1.2 Merchant confirmation rule * 1.3 Firm offer rule * 2 See also * 3 References |
[edit] Significance in law
See also: Ordinary course of business
In the United States, "merchant" is defined (under the Uniform Commercial Code) as any person while engagedin a business or profession or a seller who deals regularly in the type of goods sold. Under the common law and the Uniform Commercial Code in the United States, merchants are held to a higher standard in the selling of products than those who are not engaged in the sale of goods as a profession.
[edit] Implied warranty of merchantability
When a merchant sells something, he or she is deemed togive an implied warranty of merchantability, guaranteeing that the product is fit to be sold, even if there is nothing in writing to this effect.
[edit] Merchant confirmation rule
The UCC also contains a "merchant's confirmation" exception to the Statute of Frauds. The Merchant Confirmation Rule states that if one merchant sends a writing sufficient to satisfy the statute of frauds to anothermerchant, the merchant has reason to know of the contents of the sent confirmation and the receiver does not object to the confirmation within 10 days, the confirmation is good to satisfy the statute as to both parties.
[edit] Firm offer rule
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Under common law, an offer to purchase can be revoked at anytime before acceptance. However, dealing betweenmerchants, an offer can be made 'firm' or irrevocable for a certain period of time. In order for a merchant to create a 'firm offer' it must satisfy the Statute of Frauds. When dealing between merchants, the Statute of Frauds will be satisfied so long as it satisfies an authentication under the UCC Section 2-205 (a signature/mark will do). This is called the firm offer rule. Provided this occurs,the offer will stay 'firm' for a period of 90 days. If the offer is for a longer period courts will limit the offer period to 90 days.
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Perhaps the most well-known e-commerce business model, Internet-based merchandising is what comes to mind for many when the subject of e-commerce is raised. One of the most successful online merchants usingthis model, Amazon.com, began operating as a business-to-consumer (B2C) Internet company by selling books online from a database that exceeded one-million titles by the end of 1996. Amazon's wide selection, along with its practice of discounting books by 10 to 30 percent, were key factors in its success. The firm developed one-click shopping technology, which allowed returning shoppers to purchase...