The marketing mix de our product is compound for the four “P”. There are Product, Price, Promotion and Place.
Product: Our product is an isotonic drink, it´s compound mainly with guarana fruit,because has many benefits, and is a natural energizer without risk of doping, and has many mineral salts to improve the performance the sports.
Price: the price the product is determinate by themarket, is a competitive in the industry.
Promotion: the promotion of the our product it will be a sponsor of national soccer team of Chile, trough the marketing alliance with ANFP, other way promotionour product is a tv announcement and be present in different sports activities with our product, the company will have a website.
Place: this product will be available in all country.
Actually exist tendency to a health life and the people prefer to invest in better ways to improve quality life, that´s we found in this market possibilities productlaunch, because the proyections shows that this market will increase a 30% per year, and is a pop market.
The product situation in our country is very competitive, becausethere are two big companies, like PowerAde and Gatorade, because they offer the same kind of product, they have 80% of the market share and the way to introduce in this market is the differentiation ofour product, offer something different, and we bet at the guarana benefits.
The competitive situation of this industry is complicated because the two major industry of themarket is dominated by isotonic drinks Powerade and Gatorade. These two competitors have between them a large percentage of the market share corresponding to an estimated 80%, looking to get ourproduct to achieve a percentage of these two companies, because the main ingredient of our isotonic drink guarana.
The consumer profile the product is the high performance sportsman, our product was...
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