Mercado del agua embotellada en el reino unido

In the decade from 1993 to the year 2007, the UK bottled water market (including water coolers), has grown from just 580 million litres to an estimated 2.2 billion litres (Zenith Internationalestimate as at November 2007).
The UK bottled water market is now worth over £1.5 billion.
Bottled water is a fast growing sector of the soft drinks industry in the UK. As a nation we now drink morebottled water than fruit juices/nectars, wine or spirits. UK bottled water consumption per person reached 36.0 litres in 2007, up from 30 litres in 2002. This is testament, perhaps, to the now ubiquitousacceptance of the advice to drink 8 glasses of water a day for optimum health.
“The mercurial UK weather does make planning for the peaks and troughs of consumer demand an ongoing challenge,”commented Gary Roethenbaugh, Research & Development Director at Zenith International. “However, bottled water, alongside still drinks such as sports drinks and a range of juice based beverages, has managed tobattle the elements. If we were to draw a straight line over the past several years – the long-term growth trend is extremely positive. Over the last 5 years the compound annual growth rate (CAGR)for the UK bottled water market stands at 3.7%.”
Consumption levels in the UK have increased in five years: from 29 litres per person in 2002 to 36 litres per head this year. Zenith Internationalestimates that this growth will continue, with bottled water consumption projected to reach 40 litres per person by the end of the decade. However, compare this with Italian bottled water consumptionrates, which have grown from 194 litres per head in 2002 to an estimated 199 litres in 2007. US citizens drank an average 67 litres per head in 2002 compared with an estimated 104 litres in 2007. There isclearly considerable room for growth in the UK market.
Consumer demands have driven three main packaging developments. There has been considerable increase in the purchase of 50cl PET, 1.5 litre...