Mercadotecnia De Servicios

Rocio Lara Arias
ID.138946

Types of markets

According to the characteristics of people or organizations that make up a market these are classified into three basic categories:

Consumermarket: formed by individuals who acquire the product for consumption or benefit in use which does not involve a target of profit on it.

Industrial markets: is composed of individuals ororganizations, who buy a specific class of products to be used in either directly or indirectly in the manufacture of other products or for use in the day-to-day operations of your business.

Resellers market:are made up of intermediaries such as wholesalers and retailers who buy finished goods and resell them with a view to profit.
What are the requirements for segmenting?

A process of segmentationmust meet certain technical conditions, these are:

Measurability, the segment in question can be measurable or quantifiable.
Accessibility, that selected market segments can meet and achieve in acost-effective manner.

Sustanciabilidad, is associated with a concept of materiality, i.e. that so large (quantity) or interesting (profitable) segment is to be used.

Drive, relates to thepossibility of creation or design of adequate and effective plans for the segment in question.

What Variables or criteria take into account segment?

The selection criteria for segmentation variables,will depend on the objectives pursued. The use of variables can be used individually or combined.

Some variables allow disaggregate:

Demographic segmentation: Division of the market target inclassified by age, income, gender groups consumer groups, size of the family, cycle of life of the family, occupation, level of study, profession, religion, race and nationality.

Geographicsegmentation, allows to divide the market into different geographical units. Countries, regions, States, departments, cities, areas.

Socio-economic segmentation is to differentiate the population of a...