Mobile Banking

Abstract

Today smartphones are commonly used among Taiwanese population. According to the Institute for Information Industry, smartphone penetration is growing more than 10% per year. Thus,the banking industry is aware of the importance of smartphone market and its exploitability. Consequently, a wide range of Banks have been developing and offering mobile banking through the useof mobile applications (APP).

The use of mobile banking APP provides customers with the access of their bank account and the ease to bank anywhere at any time. Mobile banking economize timefrom banking activities such as
checking account balances, or transferring money from one account to another. In recent research and studies it was found that mobile banking have become popular indeveloped countries as well as developing countries. Unlike in Taiwan, where mobile banking still not widely used.

The objective of this study is to investigate the factors which influencecustomers' decision to adopt mobile banking in the context of Taiwan. The research model includes the basics concepts of the Diffusion of Innovation Theory model, based on qualitative researchmethods. Mobile banking users were interviewed to point-out the factors such as service quality and service awareness which influence the user perception about the usefulness of mobile banking, whichin turn affect the intention to use and adopt mobile banking APP.

This study has the purpose to understand the usage and adoption of mobile banking worldwide, in developed countries anddeveloping countries such as: Kenya, United States and Japan. And understand the current usage of the mobile banking service model in Taiwan, and its possible future developement. This studysummarizes consumers comments and suggestions which provides practical recommendations to the banking industry, and directions for further work.


Keywords: mobile banking innovation diffusion, APP