Nokia

NOKIA
FINLAND VS. ITALY

Team Zibeline:
Anne-Maria Kaukonen
Ilaria Martucci
Camille Prignon
Carmela Garcia Seoane
Aleksandra Wielgopolan

Table of content:

Nokia Company

1

•

Introducing the product

1

•

Competition in the market

1

•

Marketing strategies

1-2

•

Nokia Siemens Networks

2

•

Nokia and Microsoft

2

•

The glocal strategy2-3

Pest analysis: Finland

3

•

Political factors

3

•

Economic factors

3-4

•

Social factors

4

•

Technological factors

4-5

Pest analysis: Italy

5

•

Political factors

5

•

Economic factors

6

•

Social factors

6

•

Technological factors

7

Survey about using Nokia-brand

8

•

Customers in Finland

8-9

•Customers in Italy

10-11

Comparing commercials between Finland and Italy

11-12

Summary of conclusions and recommendations

12

Reference list

13

NOKIA COMPANY
Nokia is a world leader in the mobile communications, driving the growth and sustainability of the
broader mobility. Nokia connects people and gives them access to important information with easyto-use andinnovative products like mobile phones, devices and solutions for imaging, games, media
and communications work in the company. Nokia provides equipment, solutions and services for
network operators and corporations.
Introducing the product
When mobile phones first became available on the market, the models were very simple with the
best technology being SMS messaging. The next advance was being ableto dress up the phone with
different covers (for the front and backside) and after that the technological advances have come
thick and fast, with advances such as MMS, WAP (internet), camera phones, touch screens and
video recorders.
Competition in the market
Since there is a lot of technology available in the communications market, it is obvious that Nokia is
having a lot of competition(Sony Ericsson, Samsung, Motorola, Siemens, Panasonic, Apple).
With all of these competitors in the market Nokia must keep ahead of the game by running successful marketing strategies and to do this, Nokia must focus on the principles of marketing.
Marketing strategies
The most important marketing strategy is about customer satisfaction. It means that market research
must be used to find outwhether customers' expectations are being met by current products or services. And, the customer perception is seen as a very important strategy. It is based on the images
consumers have of the organization and its products, this can be based on; value for money, product
quality, fashion and product reliability. Customer's needs and expectations are also considered as
one of the main marketingstrategy. This is anticipating future trends and forecasting for future
sales. This is vital to any organization if they wish to keep their entire current market share and develop more. Generating income or profit is also important. It is a principle what clearly states that
the need of the organization is to be profitable enough to generate income for growth and to satisfy
stakeholders in thebusiness. Although satisfying the customer is a big part of company's plans, they
also need to take into account their own needs. Moreover, making satisfactory progress is another
Nokia’s marketing strategy. Organizations need to make sure that their product is developing along
with the market. If a product is developing well, then income should increase. If not, then the mar-

keting strategyshould be revised. Nokia is a kind of company which is aware of the environment.
An organization should always know what is happening within their designated market, if it is changing, saturation, technological advances, slowing down or rapidly growing, being up to date on this
is essential for companies to survive.
Nokia Siemens Networks
Finnish Nokia and German Siemens have agreed to merge...