Plan De Marketing
Páginas: 3 (523 palabras)
Publicado: 15 de octubre de 2012
Marketing Plan
1. Mission
Maximize the profits of correction products, by positioning the product with a new retro design and meeting the needs of our target market for the preference andinterest of consumers.
2. Objectives
Position the product to be sold throughout the country and then export to neighboring countries such as Canada and Mexico.
3. Situation Analysis
3.1.SWOT
STRENGTHS * Is a new product * Different designs * It is useful in offices * | WEAKNESSES * Bad distribution of the product * Bad promotion * |
OPPORTUNITIES *Acceptance in the market * International market * Designing new products * | THREATS * Acceptance in the market * No one uses it anymore * Costumers stop buying products retro.* Another economic crisis (2008) |
3.2. Segmentation
The product will be launch in the United States in the southwest par t of the country, because it will be good to see how costumersreact to this new product and if it goes better than we expect we can launch the product to the rest of the country.
Gender: both
Age: 15-30 years
It will be focus to people between the age12-25, is obvious that we are directing to a young market, which will help a lot because the product is retro and people from the seventies could be a possible costumer, and the one problem that we canhave is that with all this technology no one uses paper anymore and at least no correction tape, which I don’t use it anymore.
Male and females would be the market for this product, and the goodthing is that it could we can offer to international markets and the first one would be Mexico because is our next door neighbor and we can save a lot a money in the logistic, besides we can try it toexport it as an example, to see if the international market accept the product well.
United states, and then north America.. mexico and canada
3.3. Market Summary
- detailing who your...
1. Mission
Maximize the profits of correction products, by positioning the product with a new retro design and meeting the needs of our target market for the preference andinterest of consumers.
2. Objectives
Position the product to be sold throughout the country and then export to neighboring countries such as Canada and Mexico.
3. Situation Analysis
3.1.SWOT
STRENGTHS * Is a new product * Different designs * It is useful in offices * | WEAKNESSES * Bad distribution of the product * Bad promotion * |
OPPORTUNITIES *Acceptance in the market * International market * Designing new products * | THREATS * Acceptance in the market * No one uses it anymore * Costumers stop buying products retro.* Another economic crisis (2008) |
3.2. Segmentation
The product will be launch in the United States in the southwest par t of the country, because it will be good to see how costumersreact to this new product and if it goes better than we expect we can launch the product to the rest of the country.
Gender: both
Age: 15-30 years
It will be focus to people between the age12-25, is obvious that we are directing to a young market, which will help a lot because the product is retro and people from the seventies could be a possible costumer, and the one problem that we canhave is that with all this technology no one uses paper anymore and at least no correction tape, which I don’t use it anymore.
Male and females would be the market for this product, and the goodthing is that it could we can offer to international markets and the first one would be Mexico because is our next door neighbor and we can save a lot a money in the logistic, besides we can try it toexport it as an example, to see if the international market accept the product well.
United states, and then north America.. mexico and canada
3.3. Market Summary
- detailing who your...
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