Planeacion Estrategica De Un Negocio De Té (Ingles)

* Approach and justification
*
Background (previous history) antecedents
problem statement
Project justification

* Purpose:

* Input:
description of the Project

*knowledge of the phenomenon under study
Research

* Surveys
* Competition
* Investment
* Local
* Laws governing
*
* Country's economic outlook

* Evolution of the economy* Legal policy framework

* laws that relate to the project

* Commercial Licence

* Sanitary permission

* Tabaco control laws

* Objectives of the Project

*General Objetives

* Specific Objectives

* Demonstrate feasibility in the Project, with costs, investment, projected financial statements

* Carry out the project in one month

*Establish a marketing strategy effective and accessible

* Stay in the market

* Research methodologies

* visit similar places

Surveys:

when you pick a entertainment (in couple, orwith friends), what is the most important factor in your decision?

- prices
- quality and assistance in the service
- food and beverages
- schedule
- proximity of work or home
- others

Inwhich hours you go to have entertainment?

* Between __ am to ___ pm
* Between __ pm to ___ pm
* Between__ pm to ____ am
*
which is the average consumption per person in theestablishment you frequent?
* $___ or less
* $___ to ___
* $___ or more
*
How long you are willing to wait our service?
* 10 minutes to 15 minutes
* 16 minutes to 30 minutes

Whatdo you want to accompany your drinks?

Visit the project area

To determine what to do with the space in the establishment and logistics, and for determined the prices about the zone

MarketResearch

Demand:

consumers and their characteristics

Consumidor: son de clase…

accompany their drinks with entries like…

with ages ranging between… to …

… % do not want to wait more...